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Email Marketing Specialist

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Based on Washington, D.C. (District of Columbia) data

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What they do

An Email Marketing Specialist develops Email marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources, and ensures Email content fits form and template.

$70,993 / year median in Washington, D.C. (District of Columbia)

-4% projected decline

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Job Description

  • Leverage email technologies and design templates to create and deploy mobile-optimized
  • newsletters, promotional email campaigns, and automated sequences.
  • Monitor progress of National Geographic's email campaigns (generally managing about
  • 10 campaigns at a time in various stages), ensuring timely and error-free execution.
  • Run A/B tests on subject lines, calls-to-action, and send times to improve performance.
  • Oversee the insertion of promotional banners within newsletters.
  • Refine email campaigns by editing HTML (minor editing, not full email coding).
  • Manage workload, assignments, and project communication effectively via online project
  • management tools.
  • Follow quality assurance steps and ensure compliance of all emails ensuring proper
  • rendering across devices, legal compliance, and maintaining appropriate metadata for
  • tracking.
  • Send email campaign proofs out for approval and request feedback/approval to various
Stakeholder Qualifications:
  • 2-3 years of professional experience working in a large corporate environment, working on high volume/tight deadlines
  • Associate's degree or equivalent required (bachelor's degree preferred)
  • Ability to work independently without direction, once trained.
  • Strong project management skills, the ability to effectively communicate with stakeholders at every level in the organization, have strong attention to detail, be process-oriented, adept at multi-tasking, and able to excel in a fast-paced environment with limited supervision.
  • Working knowledge of email marketing technology and related tools (i.e. Braze, Salesforce, Squarespace, etc.)
  • Proficient with MS Office and Jira (or similar).
  • Previous experience/familiarity with Photoshop, HTML Editing tools, and HTML Coding.
  • Flexible with scheduling for breaking news (not regularly, but on occasion as needed)

Benefits

  • Dental Insurance