About The Role:

We're looking for a highly experienced and results-driven Growth Marketing Strategist to join our team and manage paid media campaigns for our e-commerce consumer brands, L'ange Hair and OFIR Beauty. The ideal candidate will have a proven track record of scaling e-commerce brands through Meta (Facebook & Instagram), TikTok, Google Ads, YouTube, and other paid social channels. The ideal candidate for this role should excel in full-funnel campaign strategies, analytics, and performance optimization.

Our ideal candidate will bring:

A passion for using paid media to drive e-commerce success and has a proactive, data-driven approach. They should be experienced in managing high-budget campaigns, optimizing for performance, and developing scalable strategies. The candidate should also have in-depth knowledge of the e-commerce CPG space. Duties and Responsibilities Campaign Development & Execution

Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others.
Develop strategies to maximize ROAS while scaling campaigns for Integra brands. Optimization & Testing
Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR.
Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance. Creative Collaboration
Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences. Analytics & Insights
Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.
Provide data-driven recommendations for improving overall advertising efforts. Trend Monitoring & Innovation
Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.
Analyze industry trends and competitors to identify new strategies.

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