We are looking for a Marketing Specialist to help shape and expand the market presence of a growing commercial litigation firm in Coral Gables, Florida. This role combines strategic marketing, business development support, digital visibility, and hands-on coordination across a wide range of initiatives. The ideal candidate will be comfortable working directly with attorneys and external partners while building scalable programs that strengthen brand awareness and support continued growth.

Responsibilities:

• Develop and carry out integrated marketing initiatives that support the firm's growth goals and elevate its presence in the services market.
• Strengthen the firm's brand identity by refining messaging, coordinating content creation, and managing distribution across websites, social platforms, directories, and targeted advertising channels.
• Partner with attorneys to create practical networking and business development plans that generate relationship-building opportunities, client meetings, and new matters.
• Design repeatable processes and supporting tools that expand business development participation across attorneys at different career stages while reducing reliance on manual activity tracking.
• Lead efforts to improve the firm's visibility in AI-driven and digital search environments by working with web partners on content enhancements and maintaining an ongoing optimization plan.
• Identify relevant conferences, industry events, continuing education opportunities, and directory placements, then secure attorney engagement aligned with the firm's marketing priorities.
• Coordinate responses to client RFPs by organizing submissions, drafting initial content for attorney review, finalizing materials, and monitoring progress through completion.
• Manage selected marketing operations and administrative projects such as CLE reporting support, client gifting coordination, branded materials, event logistics, and communication standardization across staff.
• Collaborate with outside vendors and internal stakeholders to keep marketing projects moving efficiently and ensure consistent execution across multiple channels.