Love Marketing, Aesthetics & Skincare? Gentle Touch MedSpa & Wellness is looking for a talented, hands-on Marketing Specialist to help grow our brand, keep existing clients engaged and attract new clients to our practice. This is not a social media coordinator role. It's a 360° marketing position for someone who understands how content, social, email, text, web, events, paid media and the in-spa experience work together. You'll collaborate directly with our Owner and Spa Manager on marketing strategy and take the lead on day-to-day execution — managing our marketing calendar and bringing coordinated campaigns to life across channels. The role is approximately 70-80% hands-on execution and 20-30% planning and strategy. What You'll Do Marketing Calendar & Campaigns Build and manage our integrated marketing calendar Work with the Owner and Spa Manager to turn business priorities into coordinated marketing campaigns Develop campaign messaging, content and creative Coordinate campaigns across social, email, SMS, web, events, paid media and in-spa marketing Bring forward ideas to engage existing clients, attract new clients and grow the Gentle Touch brand Track results and use what we learn to improve future marketing Content Creation & Organic Social Own our organic social calendar and execution Work alongside our providers and spa team to identify and capture authentic content Create and edit photos, Reels, Stories and short-form video Create polished marketing assets using Canva Turn treatments, skincare education, provider expertise, before-and-afters and everyday spa moments into engaging content Write compelling captions, headlines and calls to action Gentle Touch has an established brand identity, visual standards and voice. You'll learn our brand and consistently execute within it — creating content that is fresh and visually interesting while remaining cohesive, recognizable and distinctly Gentle Touch. Email, Text & Website Create and execute email and SMS campaigns Develop communications around treatments, skincare, education, launches, events and promotions Write compelling subject lines, headlines, body copy and calls to action Develop copy, imagery and other marketing content for website updates and landing pages Coordinate messaging across channels to create a consistent client experience Website development and WordPress backend expertise are not required. Events & In-Spa Marketing Help plan and execute in-spa and off-site events that support client engagement, brand awareness and new client acquisition Collaborate on event concepts, experiences, promotions and marketing Create invitations, signage, digital creative and other event materials Support event-day execution and capture photo/video content Bring campaigns to life through digital displays, treatment rooms, retail merchandising and other in spa touchpoints Help identify community partnerships and local opportunities that fit the Gentle Touch brand Paid Social & Search Support the Owner with Meta and Google advertising Develop campaign creative, copy, offers and landing-page content Help test and evaluate creative and messaging Coordinate paid campaigns with our broader marketing calendar Why This Role Is On-Site We believe the best medspa marketing comes from truly understanding the client experience. You'll work inside Gentle Touch alongside our providers, Spa Manager and team, giving you firsthand access to treatments, skincare expertise, client questions and authentic content opportunities. You'll also be trained on our front desk and concierge experience so you understand our services, clients and booking journey from the inside. This training is designed to make you a more knowledgeable and effective med spa marketer — this is not a front desk position. Who We're Looking For We're looking for someone who combines solid marketing fundamentals with strong creative execution .

You should have:

Approximately 2-5 years of hands-on marketing experience A strong understanding of marketing beyond social media and how channels work together Excellent writing and communication skills Strong visual instincts and the ability to execute within an established brand Proficiency with Canva Hands-on experience creating and editing photo and short-form video content Experience with organic social and email marketing Strong organization and project-management skills Ability to take marketing direction from concept through execution Comfort reviewing results and using them to improve future marketing A proactive mindset and willingness to bring forward ideas A genuine passion for aesthetics, skincare and the beauty/wellness industry Education & Experience Bachelor's degree in Marketing, Advertising, Communications, Business or a closely related field strongly preferred 2+ years of relevant hands-on marketing experience preferred Strong foundation in marketing and consumer marketing principles Exceptional candidates with significant relevant experience and a strong portfolio may be considered in lieu of a degree Experience in aesthetics, skincare, beauty, wellness, hospitality or another premium consumer brand is a plus. Knowledge of med spa treatments and professional skincare is highly desirable but not required. We'll provide training on our treatments, services, skincare and client experience. About Gentle Touch Gentle Touch MedSpa & Wellness is an established aesthetic practice serving Ocoee, Winter Garden, Windermere and the greater Orlando community. We combine advanced aesthetic treatments, experienced providers and a highly personalized client experience. Our reputation has been built by earning our clients' trust and delivering exceptional experiences and results. We believe great medspa marketing isn't simply about promoting treatments. It's about building trust, educating clients, creating desire and delivering a consistent brand experience. The Opportunity This is a great opportunity for a developing marketer who wants more ownership and the chance to work across the full marketing mix. You'll work directly with the Owner and Spa Manager, collaborate closely with our providers and team, and see your work come to life across the entire client experience. If you're a strong marketer and content creator who genuinely loves aesthetics and skincare, we'd love to hear from you.

Schedule:

15-20 hours per week, on-site in

Ocoee, FL Compensation:

$25-$30/hour, based on experience and demonstrated capabilities Candidates should be prepared to share examples of marketing, social, Canva/design, photography, video, email or other content they have personally created.

Pay:

$25.00 - $30.00 per hour

Work Location:

In person