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Marketing & AI Specialist
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Robert Half
Sarasota, FL (In Person)
Full-Time
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Job Description
Description We are looking for a creative and tech-savvy Marketing & AI Specialist to join our team in Sarasota, Florida. This position blends hands-on marketing execution with the use of AI tools to strengthen brand visibility, streamline workflows, and support business growth. The ideal candidate brings strong communication skills, a practical understanding of digital channels, and the ability to manage multiple initiatives with confidence in a fast-moving services environment.
Responsibilities:
- Plan and deliver integrated marketing initiatives across online and offline channels to increase awareness and engagement
- Oversee website updates and social media activity to ensure messaging stays current, consistent, and aligned with brand goals
- Produce a range of promotional assets, including presentations, brochures, newsletters, and campaign content for internal and external audiences
- Partner with sales teams to support prospect outreach and develop marketing efforts that contribute to lead generation
- Track campaign results, interpret performance data, and summarize insights to guide future marketing decisions
- Evaluate and apply AI-enabled solutions that improve content development, automation, customer interaction, and operational efficiency
- Contribute to organization-wide AI adoption projects by helping identify use cases and support implementation efforts
- Organize trade shows, client-facing events, and vendor coordination to enhance market presence and business relationships
- Capture or coordinate visual content such as photos and videos when needed for campaigns and brand communications Requirements
- 2-5 years of experience in marketing, communications, or a related business function
- Bachelor's degree in Marketing, Communications, Business, or a closely related field is preferred
- Solid knowledge of digital marketing practices, including social media management and email-based outreach
- Experience using AI tools such as ChatGPT, AI content platforms, marketing automation applications, or analytics solutions
- Proficiency with creative and business tools such as Canva, Adobe Creative Cloud, and CRM platforms
- Strong written and verbal communication skills with excellent attention to detail and organization
- Ability to balance multiple priorities, work independently, and adapt in a fast-paced environment
- Creative problem-solving ability supported by an analytical approach to measuring and improving results Technology Doesn't Change the World, People Do.