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TC
Titletown Cargo, LLC
Marketing Specialist
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Based on Georgia data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$67,316 / year median in Georgia
+5% projected growth
Job Description
Job Title Social Media & Marketing Manager Company Summit Cargo Trailers Position Summary Summit Cargo Trailers is seeking a creative, organized, and results-driven Social Media & Marketing Manager to lead our brand presence across digital platforms. This person will be responsible for managing our website, social media channels, marketing campaigns, content creation, photo/video production, and overall brand messaging. The ideal candidate is someone who can combine creativity with strategy — producing engaging content, maintaining a professional online presence, and helping drive leads and sales through strong marketing execution. Key ResponsibilitiesSocial Media Management Manage and grow Summit Cargo Trailers' presence on Facebook, Instagram, TikTok, YouTube, and other relevant platforms Create, schedule, and publish engaging content including photos, videos, reels, stories, and promotional posts Monitor comments, messages, and audience engagement in a timely and professional manner Develop social media strategies to increase brand awareness, audience growth, and customer engagement Track performance metrics and adjust content strategies based on results Website Management Update and maintain the company website with current inventory, promotions, product information, photos, and branding Improve website content for user experience, lead generation, and search visibility Coordinate with internal team members or outside vendors on website improvements when needed Ensure website content is accurate, polished, and aligned with the Summit Cargo Trailers brand Marketing & Advertising Plan and execute marketing campaigns to promote trailers, specials, financing options, events, and dealership updates Assist with digital advertising efforts including social media ads, Google ads, and local promotions Create flyers, email campaigns, promotional graphics, and other marketing materials Help develop and maintain consistent branding across all marketing channels Identify new opportunities to promote the business and reach target customers Content Creation & Videography Capture high-quality photos and videos of inventory, customer deliveries, dealership updates, and promotional content Film and edit short-form and long-form video content for social media, website, and advertising use Create behind-the-scenes, product showcase, walkaround, and promotional video content Organize and maintain a library of photos, videos, and branded marketing assets Brand & Communication Maintain a professional and consistent brand voice across all platforms Work closely with sales and leadership to highlight priority inventory, promotions, and customer success stories Help strengthen Summit Cargo Trailers' reputation through high-quality visuals and messaging Support community outreach, events, and local brand-building efforts when needed Qualifications Experience in social media management, digital marketing, content creation, or a related role Strong understanding of Facebook, Instagram, TikTok, YouTube, and other social platforms Experience managing or updating websites Ability to create graphics, write captions, and produce marketing content Videography and video editing experience preferred Strong photography skills preferred Familiarity with tools such as Canva, Adobe Creative Suite, CapCut, Meta Business Suite, or similar platforms Strong communication, organization, and time management skills Self-motivated and able to manage multiple projects at once Interest in sales, trailers, automotive, or related industries is a plus Preferred Skills Graphic design Copywriting Basic SEO knowledge Paid ad management Email marketing Branding and campaign planning Photo and video editing Work Environment This role may involve a combination of office, lot, and on-location content creation Candidate should be comfortable filming outdoors, around inventory, and during business hours or special events as needed Compensation Compensation based on experience