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Walgreen Co.

Analyst B2B Growth Marketing

Career Insights for Marketing Automation Specialist

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What they do

A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.

$92,913 / year median in Illinois

+5% projected growth

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Job Description

Analyst B2B Growth Marketing

Address:

106 WILMOT

RD,DEERFIELD,IL,60015-05123-01106-2

Job

ID 1873011BR
Job Summary

Supports Business to Business B2B Marketing activities that implement specific marketing automation, design, and digital marketing to enable the Walgreens team. Work is received in short term assignments that require some application of independent judgment and recurring/evergreen work that this role will lead. Operates within the context of well defined procedures.

Job Responsibility:

Support B2B marketing automation program for the enterprise to drive success in marketing goals for lead generation and client engagement

Responsible for supporting business unit users of Pardot, including building programs, developing lead scoring routing, evaluating data flows and creating templates that are used across the organization

Complete Pardot requests in collaboration with the B2B marketing team and external agencies

Support complex QA requests for all business unit and corporate marketing users to ensurecompliance with brand standards, best practices and error free communications

Support HTML build on landing pages and templates and emails

Develop and maintain training and support documentation

a collaborative approach in executing solutions for business use cases and requirements

Troubleshoot technical issues and escalate appropriately

Supports B2B web and social content calendars including submitting tickets for workflow changes

Supports integration with Salesforce including supporting marketing influence reporting (dashboard building)

Ability to do small design tasks (e.g. create email banners, LinkedIn images)

Collaborates cross functionally to accomplish activities. Interacts with internal and external peers and/or managers to exchange semi complex information related to assigned activities.

Gathers and updates necessary information and communicates to appropriate parties.

About Walgreens

Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Basic Qualifications

Bachelors degree OR High school / GED and at least 3 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations.

Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

Willing to travel up to/at least (10 %) of the time for business purposes (within state and out of state)

Preferred Qualifications

Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.

Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).

Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM)

Experience using HTML for web and digital design (also using Photoshop and/or Adobe InDesign)

Familiarity with Microsoft Teams, Power Automation, etc.

Knowledge of B2B Marketing

We will consider employment of qualified applicants with arrest and conviction records.

The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits

Salary Range:

$65000 - $$113,750.00 / Salaried

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Benefits

  • Dental Insurance