Position:

Marketing Specialist II\n

Location:

Mattoon, IL\n

Job Id:

4759\nAt First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements. The Marketing Specialist II roles manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement.\nResponsibilities include, but are not limited to:\nLead end-to-end campaign execution for segment and product initiatives\nTranslate strategic briefs into detailed campaign plans, timelines, and deliverables\nCoordinate cross-channel execution (digital, email, paid media, branch, etc.)\nPartner with Strategy teams to refine briefs and ensure executable plans\nManage campaign performance tracking and provide insights for optimization\nIdentify and resolve execution risks, bottlenecks, and dependencies\nDrive consistency and efficiency in campaign processes and workflows\nMentor and guide Marketing Specialists\nQualifications\n

Education/Experience:

\nBachelor's degree required in Marketing, Communications, Business, or related field\n4+ years of experience in marketing campaign management, execution, or operations\nExperience in financial services or regulated industries preferred\n

Skills:

\nStrong campaign management and execution expertise\nAbility to translate strategy into actionable plans\nExperience managing cross-functional marketing initiatives\nStrong problem-solving and process improvement mindset\nProficiency with marketing technology and analytics tools\n

Total Rewards:

\nCompetitive health, dental & vision coverage with HSA match\n401(k) with employer match + Employee Stock Purchase Plan\nGenerous PTO, paid holidays & parental leave\nTuition reimbursement & performance-based bonuses\nVisit our Total Rewards page to see our full list of benefits\nFirst Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.\n

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT

Pay Range:

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