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RH
Robert Half
Marketing & Content Specialist
Career Insights for Content Marketing Specialist
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Based on Indiana data
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What they do
A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
$79,087 / year median in Indiana
+9% projected growth
Job Description
We are looking for a versatile Marketing & Content Specialist to support digital content, product presentation, and online merchandising efforts. This position suits someone who is organized, proactive, and comfortable balancing creative tasks with day-to-day coordination in a fast-moving environment. The role contributes to social media execution, product content upkeep, and digital asset management while helping maintain a consistent and detail-oriented brand presence.
Responsibilities:
- Produce short-form digital content that showcases products across social media channels, adapting ideas into engaging posts, videos, and visual assets.
- Coordinate photography and video creation for product features, demonstrations, promotional campaigns, and lifestyle-focused marketing materials.
- Draft captions, basic scripts, content outlines, and posting concepts that align with brand messaging and audience interests.
- Maintain and update online product information in e-commerce platforms, including descriptions, images, pricing details, tags, and collections.
- Review digital storefronts regularly to identify incomplete, outdated, or inconsistent product content and correct issues in a timely manner.
- Organize and manage product images, videos, and related digital files needed for merchandising, marketing, sales, and wholesale use.
- Support promotional merchandising efforts by preparing content for featured items, seasonal campaigns, bundles, and new product launches.
- Monitor social media trends and emerging content formats, then recommend practical ideas that can strengthen engagement and product visibility.
- Assist with social commerce and creator-related initiatives, including affiliate, influencer, and user-generated content support as needed.