Growth Marketing Specialist Summit National Home Services Mishawaka, IN Job Details Full-time $47,579.46 - $57,299.99 a year 1 day ago Benefits Health savings account Paid time off Professional development assistance Opportunities for advancement Flexible schedule Qualifications Social media advertising campaigns Data analysis reporting Media performance reporting Marketing company internal data Social media analytics reporting Data reporting SEM campaigns Key Performance Indicators Video communication Pay-per-click (PPC) advertising Managing projects Facebook Marketing analytics Instagram Campaign performance reporting Paid search advertising campaigns

Full Job Description Summit National Home ServicesLocation:

South Bend, IN (In-Person)

Employment Type:

Full-TimeCompensation:

$50,000-$60,000 per year, based on experience, plus performance bonuses About Us Summit National Home Services is a fast-growing home services company specializing in roofing, remodeling, restoration, tree services, and more. We're building one of the most recognizable home service brands in Northern Indiana, and marketing is at the center of everything we do. Before You Apply This is NOT a social media posting position. We are looking for a true marketer who understands branding, paid advertising, analytics, and lead generation—and who is excited to become the public face of our company. If you're looking for a position where you simply schedule posts or manage comments, this isn't it. If you love growing brands, generating leads, being creative, analyzing data, and seeing the direct impact of your work on company growth, keep reading. Position Overview The Growth Marketing Specialist is responsible for one thing above all else: Generating qualified leads while building the Summit brand. Marketing is the engine that drives our company. Every roofing project, remodeling job, restoration project, and new customer starts with effective marketing. Because of that, this is one of the most important positions in our organization. You'll be the face of Summit National Home Services across social media, video content, and community marketing. We're looking for someone who is confident in front of a camera, enjoys meeting people, and isn't afraid to represent our brand. This role combines creativity with analytics. You'll create content, manage advertising campaigns, monitor performance, and constantly look for new ways to generate qualified leads. Responsibilities Paid Advertising Create, manage, and optimize Google Ads campaigns Create, manage, and optimize Meta (Facebook & Instagram) advertising campaigns Monitor advertising budgets and maximize return on investment (ROI) Continuously test new campaigns, audiences, offers, and creative strategies Assist with SEO and website improvements Branding & Content Creation Serve as the on-camera personality for company videos and social media Film jobsite updates, customer testimonials, educational videos, and behind-the-scenes content Plan and execute a monthly content calendar Maintain consistent branding across all marketing channels Coordinate marketing materials including flyers, vehicle wraps, signage, apparel, and promotional items Attend community events and help represent the Summit brand Analytics & Reporting Track key marketing KPIs Build weekly and monthly marketing reports Analyze campaign performance, cost per lead, conversion rates, and ROI Present recommendations to improve marketing performance Lead Generation Develop new strategies to generate qualified leads Work closely with our sales team to improve lead quality Research competitors and identify new marketing opportunities Stay current with industry trends and marketing best practices Qualifications Required Proven experience managing Google Ads Proven experience managing Meta Ads Experience creating marketing reports and analyzing campaign performance Comfortable speaking on camera and being featured in company content Excellent communication skills Highly organized and self-motivated Ability to manage multiple projects simultaneously Strong analytical and problem-solving skills Preferred Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but NOT required Equivalent real-world marketing experience and demonstrated results are valued just as highly as formal education Experience marketing for a home services, construction, roofing, or restoration company Experience with Canva or Adobe Creative Suite Photography and videography skills Video editing experience SEO experience CRM and marketing automation experience What Success Looks Like Increased qualified lead volume Lower cost per qualified lead Strong return on advertising spend Consistent growth in brand awareness High-quality social media content that builds trust Accurate reporting and continuous improvement of marketing performance Why Join Summit? Be part of a growing home services company with ambitious expansion plans Play a direct role in the company's growth and success Your ideas will be heard and implemented Opportunity for career advancement as Summit continues to expand Competitive starting compensation of $50,000-$60,000, based on experience Performance bonuses based on lead generation and marketing results Work where your creativity, initiative, and results truly matter If you want to build a brand—not just manage one—we'd love to meet you.

Pay:

$47,579.46 - $57,299.99 per year

Benefits:

Flexible schedule Health savings account Paid time off Professional development assistance

Work Location:

In person