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Bacardi Limited

Angles Envy Single Barrel, Advocacy and Educator

Career Insights for Brand Marketing Specialist

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What they do

A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.

$84,406 / year median in Kentucky

-4% projected decline

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Job Description

YOUR OPPORTUNITY RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
The Angle's Envy Single Barrel, Advocacy and Educator is responsible for driving the success of Angel's Envy's Single Barrel and Custom Finish programs through the delivery of premium customer experiences, brand education, advocacy, and commercial partnership. Serving as the primary host for Single Barrel advocacy and private selection experiences at the Brand Home and Henry County facilities, this role creates memorable, best-in-class engagements that strengthen brand advocacy, support achievement of annual sales targets, and deepen relationships with customers, distributors, key accounts, hotels, influencers, and local partners. This position leads the development, standardization, and execution of Single Barrel selection experiences, educational programming, tour itineraries, and program playbooks while ensuring consistency across on-site and field execution. As a brand steward and educator, the role champions Angel's Envy's story, heritage, craftsmanship, innovation, and category leadership through immersive tastings, presentations, trainings, events, and advocacy experiences for internal and external audiences. The Educator supports in delivering educational content for commercial teams, distributors, retail specialists, brand ambassadors, and key trade partners while mentoring advocacy teams to elevate execution and engagement. Working cross-functionally with Commercial, Advocacy, Brand Home, National Accounts, Retail, Experiential, and Production teams, the Educator oversees selection logistics, inventory management, sample kit fulfillment, budgets, support materials, and operational planning to deliver a seamless experience from barrel selection through program execution. The role serves as a key liaison between commercial and operations teams, proactively managing customization requests, production timelines, quality standards, and customer experience opportunities while leveraging market insights, competitive trends, and consumer learnings to support brand strategy and program development. Additionally, the Educato represents Angel's Envy at high-profile events, tastings, dinners, media engagements, and trade activations, while fostering meaningful relationships with industry influencers, trade partners, and brand advocates to expand awareness, credibility, and loyalty. This role maintains a thoughtful social and digital presence to amplify brand storytelling and engagement, supports market activations and advocacy visits, and ensures compliance with all safety, quality, and environmental standards. Success in this role requires exceptional hospitality, communication, presentation, relationship-building, project management, and influencing skills, along with a passion for creating premium experiences, delivering impactful education, and driving advocacy, loyalty, and commercial growth for Angel's Envy.
SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
Deep knowledge of the spirits industry, particularly whiskey and bourbon, with expert-level cocktail craftsmanship. Strong presentation, interpersonal, and communication skills to engage audiences and influence key stakeholders. Proven experience in event planning, execution, and developing meaningful trade relationships within the industry. Strategic thinker with strong problem-solving abilities, financial literacy, and budget management skills. Ability to work independently, manage multiple projects, and adapt to a flexible schedule, including nights, weekends, and frequent travel.
EXTERNAL QUALIFICATIONS - DEGREE , CERTIFICATION, ADDITIONAL TRAINING
High school diploma required; bachelor's degree preferred. 5-7 years of experience in spirits, bartending, bar management, or hospitality industries, with prior brand ambassador or consulting experience preferred.
PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR ABOUT YOU
You are a dynamic storyteller with a captivating presence and a deep passion for whiskey and bourbon. Strategic, innovative, and results-oriented, you thrive in fast-paced environments and are comfortable navigating ambiguity. Your strong industry knowledge and established hospitality relationships make you an influential advocate for the brand. With a natural ability to connect and inspire, you ensure Angel's Envy leaves a lasting impression in every market you engage. Traveling excites you, and you integrate the brand seamlessly into diverse experiences, driving impact on both local and national levels.
Compelling Storyteller:
Passion for crafting engaging brand narratives that resonate with audiences.
Natural Leader & Connector :
Fosters industry relationships, mentorship, and collaboration.
Entrepreneurial & Results-Driven:
Identifies opportunities and executes brand initiatives with impact.
Self-Aware & Resilient:
Adapts to challenges with confidence, agility, and perseverance.
Innovative Problem-Solver:
Thinks strategically and embraces creativity to drive growth.
Continuous Learner:
Open to experimentation and personal development in a dynamic industry.
Change Agent:
Confident in managing transitions and shaping brand evolution.
Brand Steward:
Embodies Angel's Envy culture—Fearless, Family-driven, and Founder-minded.
Belonging:
You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness:
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility:
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility:
You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility:
You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility:
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience leadership agility At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3
Fs:
Fearless, Family, Founder culture to the next level.
Belonging:
You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
Self-Awareness:
You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
People Agility:
You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
Results Agility:
You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
Mental Agility:
You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
Change Agility:
You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer:
Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. U.S. applicants have rights under Federal Employment Laws