Sr Community Marketing Spc

Responsibilities The Senior Community Marketing Specialist is responsible for planning, executing, and optimizing local marketing initiatives that drive awareness, engagement, and qualified leads for Atria communities. This role partners closely with Sales, Regional Marketing, Creative Teams and community leadership to ensure marketing efforts support occupancy goals and reflect the unique story of each community. This position focuses on community-level execution and performance across three brands Atria Senior Living, Holiday by Atria and Atria Retirement Canada. Execute integrated marketing campaigns at the community level, including print, direct mail, digital, email, events and partnerships. Customize market level campaigns to reflect the unique attributes, positioning, and audience of each community. Ensure all marketing efforts are launched on time, targeted effectively, and aligned with occupancy goals. Identify and activate local opportunities including sponsorships, partnerships, and community outreach. Manage relationships with local media vendors, partners, and agencies, including negotiation and placement execution. Ensure efficient allocation of community-level budgets to maximize reach, lead quality, and return on investment. Identify opportunities to improve cost efficiency and performance through strategic media planning and buying. Coordinate with community leadership to ensure marketing aligns with operational realities and resident experience. May perform other duties as needed and/or assigned. Qualifications Bachelor's degree in marketing/communications or related field required. Five (5) or more years of experience in local, regional, or field marketing. Must successfully complete all Atria specified training programs. Experience supporting multi-location businesses preferred. Experience in advertising, media buying, or account management strongly preferred. Experience managing advertising budgets, media buys, or agency/vendor relationships strongly preferred. Demonstrated understanding of paid media channels (digital, print, direct mail, or local partnerships) and how they drive lead generation. Data-driven mindset with a focus on performance and optimization. Will be required to travel up to 10% of the time on behalf of the Company. Travel time is subject to change based on business needs. Must possess a valid driver's license. Position requires driving responsibilities (may use Company provided vehicle and/or personal vehicle). Must satisfactorily meet and be in compliance with Company motor vehicle policy standards and Travel Policy.