Pay Growth
?
out of 5
Not enough data
Not enough info to score pay or growth
Digital Growth Marketing Specialist
Job
Secure Income Management
Cambridge, MA (In Person)
$107,800 Salary, Full-Time
Review key factors to help you decide if the role fits your goals.
Job Security
?
out of 5
Not enough data
Calculating job security score...
Total Score
68
out of 100
Average of individual scores
Skill Insights
Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
About Secure Income ManagementSecure Income Management (SIM) is one of the fastest-growing financial services firms in the country, recognized by Inc. Magazine as one of Americas fastest-growing companies. Based in Tucson, AZ, we support independent financial advisors across multiple states and are scaling quickly.
Preferred location: Greater Boston area, secondary:
Key ResponsibilitiesPaid Social & Campaign ManagementPlan, launch, and optimize Facebook/Meta ad campaigns across prospecting and retargeting objectivesConduct structured A/B tests on creative, copy, audiences, and landing pages documenting findings and iterating systematicallyMonitor performance daily; adjust bids, budgets, and targeting to hit CPA and lead volume targetsEmail Marketing & AutomationBuild and manage automated email sequences and nurture flows in Zoho Campaigns and/or HubSpotSegment audiences using CRM data for personalized, lifecycle-stage messagingTest subject lines, CTAs, and send times; report on open rate, CTR, and conversion metricsAnalytics & ReportingBuild and maintain performance dashboards using Google Analytics 4, Looker Studio, or similar toolsTrack and report on key funnel metrics (CPL, ROAS, MQL volume, conversion rate) on a weekly and monthly cadenceApply AI-powered tools to surface insights, automate reporting tasks, and accelerate creative testingCRM & Martech OperationsMaintain clean lead data and pipeline hygiene within Zoho CRMCoordinate with cross-functional teams and agency partners on campaign execution and attributionSupport Meta Pixel / CAPI implementation and troubleshooting in collaboration with technical stakeholdersRequired Qualifications35 years of hands-on digital marketing experience, with demonstrated ownership of paid and owned channelsProficiency in Facebook Ads Manager audience buildout, creative testing, campaign structure, and budget pacingExperience with Zoho CRM and/or Zoho Campaigns for lead management and email automationWorking knowledge of HubSpot (email workflows, contact segmentation, or reporting)Solid grasp of A/B testing methodology hypothesis formation, statistical significance, and structured rolloutProficiency in Google Analytics 4 and campaign attribution reportingComfortable using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copywriting, research, and analysisPreferred QualificationsExperience in financial advisory companies, financial services, insurance, or regulated industriesFamiliarity with Meta CAPI or server-side event trackingExperience with Google Tag ManagerBackground in affiliate marketing or lead generation funnelsCertifications (Preferred)Meta Certified Digital Marketing Associate or Meta Certified Media Buying ProfessionalHubSpot Email Marketing CertificationGoogle Analytics (GA4) CertificationGoogle Ads CertificationWhat Success Looks Like in Year OneCampaigns are running efficiently with documented testing cadences and clear performance benchmarksEmail automations are live and converting leads through the funnelReporting is centralized, consistent, and actionable for leadershipYouve brought at least one meaningful optimization insight that improved CPL or ROASCompensation & BenefitsCompetitive salary commensurate with experiencePerformance-based bonus structure with a 10% annual bonus targetEqual Opportunity StatementSecure Income Management is committed to diversity and inclusivity in the workplace.
About the CEO & FounderJoshua Mellberg is the CEO and Founder of Secure Income Management and a nationally recognized leader in retirement income planning, wealth management, and financial education. With over 20 years of experience, Josh founded J.D. Mellberg Financial in 2005, growing it into one of the fastest-growing private financial firms in the U.S., earning seven consecutive Inc. 500/5000 rankings before its acquisition by AmeriLife Group in 2020. Josh has helped raise over $4 billion in capital, launched multiple investment and annuity products in partnership with top-rated insurers, and is a frequent public speaker and educator. He also hosted the PBS series Mastering Your Money, focused on retirement, tax, and estate planning. Josh is passionate about financial literacy and helping individuals shift from focusing on net worth to building optimized, sustainable incomenet of fees, taxes, and inflation. recblid isggt5y3l04c4enpxdk4lj2dbmw1uf Not Specified
Preferred location: Greater Boston area, secondary:
RemoteSalary:
$70 - $90k base + 10% Target annual bonusAbout the RoleSecure Income Management is seeking a results-driven Digital Growth Marketing Specialist to help scale our digital marketing performance across paid social, email automation, and lead generation. Youll work at the intersection of data, creative, and technology, turning campaign insights into growth. This role is ideal for a sharp marketer who thrives in a structured financial services environment and is equally comfortable in an ads dashboard and a CRM workflow builder.Key ResponsibilitiesPaid Social & Campaign ManagementPlan, launch, and optimize Facebook/Meta ad campaigns across prospecting and retargeting objectivesConduct structured A/B tests on creative, copy, audiences, and landing pages documenting findings and iterating systematicallyMonitor performance daily; adjust bids, budgets, and targeting to hit CPA and lead volume targetsEmail Marketing & AutomationBuild and manage automated email sequences and nurture flows in Zoho Campaigns and/or HubSpotSegment audiences using CRM data for personalized, lifecycle-stage messagingTest subject lines, CTAs, and send times; report on open rate, CTR, and conversion metricsAnalytics & ReportingBuild and maintain performance dashboards using Google Analytics 4, Looker Studio, or similar toolsTrack and report on key funnel metrics (CPL, ROAS, MQL volume, conversion rate) on a weekly and monthly cadenceApply AI-powered tools to surface insights, automate reporting tasks, and accelerate creative testingCRM & Martech OperationsMaintain clean lead data and pipeline hygiene within Zoho CRMCoordinate with cross-functional teams and agency partners on campaign execution and attributionSupport Meta Pixel / CAPI implementation and troubleshooting in collaboration with technical stakeholdersRequired Qualifications35 years of hands-on digital marketing experience, with demonstrated ownership of paid and owned channelsProficiency in Facebook Ads Manager audience buildout, creative testing, campaign structure, and budget pacingExperience with Zoho CRM and/or Zoho Campaigns for lead management and email automationWorking knowledge of HubSpot (email workflows, contact segmentation, or reporting)Solid grasp of A/B testing methodology hypothesis formation, statistical significance, and structured rolloutProficiency in Google Analytics 4 and campaign attribution reportingComfortable using AI tools (ChatGPT, Claude, Jasper, or similar) to accelerate copywriting, research, and analysisPreferred QualificationsExperience in financial advisory companies, financial services, insurance, or regulated industriesFamiliarity with Meta CAPI or server-side event trackingExperience with Google Tag ManagerBackground in affiliate marketing or lead generation funnelsCertifications (Preferred)Meta Certified Digital Marketing Associate or Meta Certified Media Buying ProfessionalHubSpot Email Marketing CertificationGoogle Analytics (GA4) CertificationGoogle Ads CertificationWhat Success Looks Like in Year OneCampaigns are running efficiently with documented testing cadences and clear performance benchmarksEmail automations are live and converting leads through the funnelReporting is centralized, consistent, and actionable for leadershipYouve brought at least one meaningful optimization insight that improved CPL or ROASCompensation & BenefitsCompetitive salary commensurate with experiencePerformance-based bonus structure with a 10% annual bonus targetEqual Opportunity StatementSecure Income Management is committed to diversity and inclusivity in the workplace.
About the CEO & FounderJoshua Mellberg is the CEO and Founder of Secure Income Management and a nationally recognized leader in retirement income planning, wealth management, and financial education. With over 20 years of experience, Josh founded J.D. Mellberg Financial in 2005, growing it into one of the fastest-growing private financial firms in the U.S., earning seven consecutive Inc. 500/5000 rankings before its acquisition by AmeriLife Group in 2020. Josh has helped raise over $4 billion in capital, launched multiple investment and annuity products in partnership with top-rated insurers, and is a frequent public speaker and educator. He also hosted the PBS series Mastering Your Money, focused on retirement, tax, and estate planning. Josh is passionate about financial literacy and helping individuals shift from focusing on net worth to building optimized, sustainable incomenet of fees, taxes, and inflation. recblid isggt5y3l04c4enpxdk4lj2dbmw1uf Not Specified