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Job Description
Jobs › Stoughton, MA › Technical Marketing Specialist Artisan Industries, Inc.
Technical Marketing Specialist Stoughton, MA Apply Job Title:
Technical Marketing Specialist Company Overview:
Artisan Industries, with a proud legacy of ninety years, is a leading name in engineering, design, and manufacturing. We are dedicated to excellence, innovation, and customer satisfaction, consistently delivering high-quality products in sectors such as fine chemicals, pharmaceuticals, edible oils, and related industries. At Artisan, we foster a positive culture that values collaboration, creativity, and continuous improvement, offering our employees full benefits and ample opportunities for professional growth and development.
Position Overview:
Artisan Industries is seeking a results-driven Technical Marketing Specialist to join our team. The ideal candidate will be passionate about applying their technical expertise and marketing acumen to expand our presence, both by nurturing existing customer relationships and by identifying and developing new market opportunities.
Key Responsibilities:
Value Proposition and Competitive Advantage:
Develop a deep understanding of Artisan\'s value proposition and our competitive advantage ? what our customers value most in their relationship with our company and what we do better than our competitors.
Market Analysis and Research:
Conduct thorough market research and analysis to identify emerging trends, market opportunities, and potential areas for expansion within the artisanal industries sector.
Customer Relationship Management:
Build and maintain strong relationships with existing customers, understanding their needs, challenges, and preferences to ensure ongoing satisfaction and loyalty.
New Market Development:
Identify and explore new market segments, industries, and geographic regions for potential growth opportunities, working closely with sales and product development teams to develop targeted marketing strategies.
Marketing Strategy Development:
Develop and implement strategic marketing plans and campaigns to promote Artisan Industries\' products and services, effectively communicating key value propositions to target audiences.
Content Creation and Collateral Development:
Create compelling marketing content, including sales presentations, product brochures, case studies, and whitepapers, to support sales efforts and enhance brand visibility.
Digital Marketing and Online Presence:
Utilize digital marketing channels, including social media, email marketing, and online advertising, to increase brand awareness, generate leads, and drive customer engagement.
Trade Shows and Events:
Coordinate participation in industry trade shows, conferences, and events, managing logistics, booth setup, and promotional activities to maximize exposure and lead generation opportunities.
Performance Monitoring and Analysis:
Track and analyze key marketing metrics and performance indicators, such as lead generation, conversion rates, and ROI, to assess the effectiveness of marketing initiatives and identify areas for improvement.
Qualifications:
Bachelor\'s degree in Marketing, Business, Engineering, or related field. Proven experience in technical marketing or related roles, preferably within the manufacturing or industrial sectors. Strong analytical and strategic thinking skills, with the ability to translate technical concepts into compelling marketing messages. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and engage with customers at all levels. Proficiency in marketing automation tools, CRM systems, and digital marketing platforms. Expertise in Salesforce and/or Hubspot is a plus. Creative problem-solving abilities and a proactive, results-oriented mindset. Willingness to travel occasionally for trade shows, conferences, and customer meetings. Active Filters Technical Marketing Specialist Stoughton, MA Clear All Apply
