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Marketing Specialist
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Baltimore, MD (In Person)
$66,560 Salary, Full-Time
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Job Description
Marketing Specialist
A leader in the financial services industry is hiring a Marketing Specialist in Baltimore, MD for a contract position, hybrid with hourly rate of $32/hr.
Marketing Specialist Perks:
- Gain exposure to a global marketing organization spanning multiple regions and business units.
- Collaborate across high-impact teams including Digital, Sales, Compliance, and Investment Content.
- Work on enterprise-level email and social media programs for B2B audiences.
- Contribute to lead management strategy that drives client engagement and retention.
- Join a team committed to process improvement and digital innovation.
Marketing Specialist Requirements:
- Bachelor's degree and 3+ years of relevant digital marketing experience.
- Hands-on experience managing email campaigns and social media channels for an enterprise or global brand.
- Proficiency in marketing automation, analytics, and reporting tools.
- Experience with organic and paid LinkedIn strategy for B2B audiences.
- Strong writing, communication, and project management skills with the ability to present data and insights to stakeholders.
Marketing Specialist Responsibilities:
- Manage email as a channel end to end, including requirements gathering, authoring, design, and on-time campaign launches.
- Oversee personalized direct communications to support outreach from internal teams to clients and prospects.
- Support social media priorities and serve as a point of contact within the digital operating model across business units and cross-functional teams.
- Aggregate, analyze, and report on digital channel KPIs including lead-to-contact conversion, campaign performance, and list optimization.
- Coordinate production and operations for email and social media across multiple stakeholders, managing content calendars and aligning launch priorities with marketing managers.