Marketing Lead Specialist

Marketing Lead Specialist Autoliv United States - 3.3 Auburn Hills, MI Job Details 12 hours ago Qualifications Cross-functional communication Full Job Description Marketing Lead Specialist This role sits at the center of that experience—leading how we bring our safety innovations to life through customer events, technical demonstrations, and industry showcases. You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner In this role you will be responsible for

Lead Customer Events & Technical Showcases:

Plan and deliver high-impact customer events, executive demonstrations, and trade shows Design engaging, end-to-end customer experiences—from concept through execution Own event strategy, messaging, and run of show Bring Technology to

Life:

Help translate complex engineering concepts into clear, compelling customer stories Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies Create narratives that showcase innovation and customer value

Shape Our Events Strategy:

Build and manage a portfolio of customer events and industry engagements Establish priorities and monitor effectiveness

Capture Customer Insight:

Gather feedback from customer interactions Ensure insights inform product development and strategy What is required: Bachelor's degree in Business, Engineering, or a related field; Master's preferred 5+ years in B2B marketing, product marketing, or technical marketing Experience in customer engagement, events, or experiential marketing Experience working cross-functionally in a matrixed environment Background in automotive, industrial, or technology-driven industries We will be more than glad to chat with you about your experience and your career goals. In our international work setting, you will find a range of opportunities that are designed to enhance your career and personal development. Including new and different perspectives is part of what ensures the team's success. We are committed to develop people's skills, knowledge and creative potential. Our training and development programs emphasize technical competency, leadership development and business management skill. More lives saved - more life lived! What's in it for you: Attractive compensation package Recognition awards, company events, university discount options and many more perks. Gender Pay Equality Autoliv is proud to be an equal opportunity employer. Autoliv does not discriminate in any aspect of employment based on race, color, religion, national origin, ancestry, gender, sexual orientation, gender identify and/or expression, age, disability, or any other characteristic protected by federal, state, or local employment discrimination laws where Autoliv does business.