Job Description
Digital Brand & Reputation Specialist Beztak - 3.3 Farmington Hills, MI Job Details 1 day ago Benefits Health savings account Paid holidays Health insurance Tuition reimbursement Paid time off Employee assistance program 401(k) matching Life insurance Referral program Qualifications Marketing project management Public Relations Customer communication Reputation management Marketing Social media management tools Search engine optimization (SEO) strategy development Tooling Customer service AI tools proficiency Digital brand management Mid-level Brand representation Digital marketing tools Company vehicle operation Quality control management Hospitality industry experience Content performance analytics Customer engagement Organizational skills Communications Managing projects Digital Marketing Marketing analytics Advertising Digital marketing performance monitoring 2 years Communication skills Branding project leadership Analytics Full Job Description Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Brand & Reputation Specialist to join our team, in-person in Farmington Hills, MI. The Digital Reputation & Local Search Specialist role is responsible for strengthening Beztak's online brand presence by managing and optimizing key reputation platforms and local search systems across a multi‑location portfolio. This position oversees tools that enhance AI‑driven review management, ensure accurate listings, improve customer engagement, and elevate AEO‑focused local search performance. The role requires a detail‑oriented, digitally fluent marketer who excels at system optimization, brand consistency, and leveraging AI to improve the digital customer experience. It is not a graphic design or social media content creation role, but rather a strategic, operational position centered on platform management and continuous optimization.
ESSENTIAL FUNCTIONS
Manage and optimize Beztak's reputation management platform ecosystem Utilize platform recommendations and analytics to improve online visibility and brand performance Oversee review solicitation and response strategies across property and corporate accounts Leverage AI-assisted tools to craft thoughtful, brand-aligned responses to customer reviews Ensure listings accuracy and optimization across all digital directories and local search platforms Support AEO and local search optimization initiatives Partner with internal teams and external creative partners to oversee visual and branding initiatives Provide quality control and creative oversight on marketing and visualization projects Monitor trends, platform updates, and emerging best practices related to reputation management and digital presence Operating a company vehicle or personal vehicle to perform job duties. Must be willing and able to drive for work-related purposes. Working in a high-pressure environment, interacting with difficult customers/vendors, handling urgent matters, resolving conflicts, having effective interpersonal skills PERSONAL QUALITIES
Customer Service Orientation - extends to both internal and external customers. Strong project management skills Collaborative mindset Confident and dynamic personality QUALIFICATIONS AND EDUCATION
Degree in Marketing, Digital marketing, Communications, Advertising, Public Relations or similar 2-3 years of experience in digital marketing and presence, reputation management, or local search optimization Experience with platforms such as Birdeye, Reputation.com, Yext, SOCi, or similar tools strongly preferred Familiarity with AI-assisted marketing and customer engagement tools Strong understanding of: online reputation management local SEO/listings management customer review strategy digital brand consistency Exceptional written communication and editorial judgment Strong organizational skills and attention to detail Ability to manage multiple properties/accounts and prioritize effectively Experience in multifamily, hospitality, franchise, retail, or multi-location marketing environments is a plus Creative eye and ability to oversee visual/branding initiatives without serving as the primary designer BEZTAK PERKS & BENEFITS
Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don't have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E's:
Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team. Some of our most popular benefits include: 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation Generous Paid Time Off in addition to paid company holidays and a "Float" Holiday to celebrate a day or holiday that you hold special Life Insurance, provided at no cost to the employee. Five medical plan options - several including a Health Savings Account with an employer contribution Employee Assistance Program - free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more! Employee Referral Program Tuition Reimbursement Program
