A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is to help businesses succeed and our communities thrive. With offices in Arizona, California, Florida, Kansas, Missouri, New Mexico, Nevada and Texas, we're strong, growing and committed to supporting the communities we serve. We extend this commitment to the community to our associates, offering annual paid volunteer time off and charitable-matching opportunities. Voted a Best Bank to Work For by American Banker for multiple years, we offer our associates an array of benefits and the opportunity to chart their own career path with us. Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities. Together, there's no stopping you!
Summary The Senior Marketing Content Specialist role is responsible for developing, managing and executing high-impact content strategies that strengthen the Enterprise Bank & Trust brand and support business objectives across all marketing and communication channels. This role partners closely with Senior Leadership, Business Lines, Senior Marketing Content Manager and the broader Marketing team to create compelling, consistent messaging that engages target audiences and drives business results. Serving as a strategic liaison, this position ensures content is aligned with organizations brand marketing initiatives and communication objectives while delivering seamless and cohesive client experience. Essential Duties & Responsibilities Oversee centralized editorial calendar to support content visibility, transparency, production, brand governance and regulatory compliance Lead content inventory and curation updates to central repositories (content asset management, website, MAP, Enterprise Vault, etc.) Maintain a detailed content inventory; identify gaps and make recommendations to Senior Marketing Content Manager, Senior Leadership, Business Line Leaders and the Marketing team Aggregate and maintain inputs for content, including audience insights, personas, messaging, competitive information and feedback from content contributors and users Contribute to overall content lifecycle management, from creation and editing through approvals, publishing/activation, auditing, measurement, curation and maintenance Create, manage, contribute to and publish content to support inbound content marketing and outbound content programs, working closely with internal stakeholders and subject matter experts Manage content localization on the basis of content strategy, regional needs and expectations Together with content and campaign teams, design and optimize workflows, standards, and processes for content asset management Collaborate with web and digital teams to audit, draft and optimize messaging across websites. Develop or edit and optimize web copy to align with best practices including SEO and GEO Assist the content team in whatever ways needed to support a strong content function Perform other duties as assigned Qualifications Fast learner, able to understand new and changing technologies and processes Flexible and able to shift strategies and tactics when required Tremendous attention to detail and accuracy when performing tasks Strong teamwork skills - the ability to coordinate with multiple teams is essential A finisher with high level of personal ownership of team performance Exposure to working with Stakeholders within an organization Experience with working directly with Senior Leadership and Business Line Leaders Knowledge of a wide range of marketing techniques and concepts Excellent communicator with strong technical aptitude, including excellent writing and editing/proofreading skills, including experience following style or brand guidelines Strong project management and organizational skills Supervisory Responsibilities None Education and/or Experience Bachelor's degree required with concentration in Marketing, Public Relations, Journalism, Communications or related field 5+ years of professional experience Experience in banking, financial services or other highly regulated industry preferred Computer and Software Skills Microsoft Office Suite Google Workspace/G Suite Content management system(s)
Certifications, Licenses, and Registrations None Equal Opportunity Statement:
Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at hr@enterprisebank.com. Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please click HERE. Enterprise Bank & Trust was founded on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals. That concept has remained as our unwavering and guiding vision. We understand that every business is unique, so we tailor our comprehensive array of banking, trust and financial advisory services to fit the needs of our clients, no matter the size. Although we are equipped with the insights and capabilities of the largest financial companies, we provide our clients with the personal relationship afforded at a small community bank. Headquartered in Clayton, MO, Enterprise Bank & Trust operates branch offices in Arizona, Kansas, Missouri, California, New Mexico and Nevada. Enterprise offers a range of business and personal banking services, and wealth management services including financial planning, estate planning, investment management and trust services to businesses, individuals, institutions, retirement plans, and non-profit organizations. Our parent company, Enterprise Financial Services Corp is publicly traded (
