Brand & Content Strategist

Brand & Content Strategist GO Project Kansas City, MO Job Details Full-time 10 hours ago Benefits Health insurance Dental insurance Paid time off Vision insurance Life insurance Qualifications Editorial project management Audience analysis Website management Reputation management Bachelor's degree in communications AI tools proficiency Email marketing strategy development Digital brand management Marketing strategy development Prompt engineering Team development Key Performance Indicators Analysis skills Bachelor's degree Team management Decision making Mentoring Organizational skills Promotional campaigns Communications Computer skills Strategic communications Social media brand management Benchmarking Senior level Training 4 years Cross-functional collaboration Editorial guidelines Content review Full Job Description Organizational Profile At The Global Orphan Project, our mission is to break the orphan cycle by addressing its root causes—relational and economic—strengthening families before they break. We believe the family is the essential cell of civilization. When families fracture, children pay the highest price, often entering destructive downstream systems such as street life, prison, and human trafficking. When our ministry began, we sought to respond to this crisis by building physical orphanages around the world. But along the way, we discovered something that changed our trajectory: up to 90% of children living in orphanages globally have at least one living parent who could care for them if they had the means. Many were placed in orphanages not because of abuse or abandonment, but because their parents—often single mothers—felt unable to provide for them. We soon recognized the same reality in our own nation. In the richest country the world has ever known, the leading reason children enter foster care is not abuse—it's neglect, most often tied to poverty.

This conviction drives us today:

to come alongside families, churches, and communities, offering hope and tangible solutions so that children can grow up where they belong—within the love and stability of a family. Position Summary The Global Orphan Project (GO Project) Brand & Content Strategist is a versatile creative leader who uses their talents to advance the mission of breaking the orphan cycle. Blending strategic thinking with strong content creation skills, this role is responsible for shaping and stewarding the organization's brand voice across all channels. This role will create and curate high-quality, mission-driven content that reflects the heart and priorities of GO Project and its related brands. This individual will collaborate closely with cross-functional teams, remain focused on measurable results, and lead content efforts to ensure alignment with marketing goals and key performance indicators. Success in this role means producing compelling, best-in-class content that strengthens brand presence, engages audiences, and drives meaningful impact. Your Responsibilities Include Brand Strategy Responsibilities Lead brand development for GO Project and its affiliate brands alongside Marcom team and other stakeholders Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of the growth of its brands Work with Marcom team to build and strengthen brand awareness/reputation across relevant audiences: customers, employees, partners, and investors. Participate in brand strategy meetings, responsible for brand management and ensuring brand consistency across all brands Ensure brand strategy is consistent through leading brand strategy initiatives, writing brand creative briefs, ensuring brand consistency across print, online publications, website, and campaign activations Ensure the brand strategy and creative deliverables align with organization goals and objectives and can be tied to key performance indicators Set benchmarks for brand success Champion brand management by understanding the distinct and nuanced differences between GO Project sub brands and work to advocate for a clear understanding of each brand's purpose within the GO Project family Train, lead, mentor teams to assist in helping them fully embrace brand strategy Content Strategy Responsibilities Act as primary content writer or content creator for GO Project Act as "editor and chief" of all content produced ensuring we execute with excellence in alignment with our marketing goals and

KPIs:

Holistic revising for tone, voice, brand, format, and recommendations for contracted writers Proofreading + micro edits for other contracted writers Review and editing of social content and email marketing As primary writer and editor for web content, ensure content is fully executed and error free Craft holistic content vision within deadlines for monthly communications, including content calendars (email marketing, web content, blog content, etc.) Drive brand messaging, voice, and tone for GO Project, while maintaining understanding of the growth of its brands Collect and curate stories that show the results of the impact of investment of key audiences Strategize to ensure content is consistent and compelling across delivery channels Coordinate with Digital Marketing Specialist in the creation and execution of monthly and ad hoc emails Explore and maintain understanding of key GO Project audiences Attend meetings with GO Project stakeholders to ask the relevant questions and gain the insights required to constantly improving content that resonates with intended audiences Aid teammates and contractors in content needs - guiding in writing, offering direction, editing Pitch in for event support and coordination Build and steward AI prompt libraries aligned to each brand's voice and messaging guidelines, equipping teammates and contractors to produce on-brand content efficiently and consistently. Other duties as assigned Knowledge and Skills, You Bring to the Organization Bachelors in communications or related field Four to six years of writing experience Experience with the industry standard marketing platforms, plus Google and Microsoft 365 is preferred Experience creating integrated creative content across all marketing channels Proven decision-maker demonstrating discernment Excellent presentation, analytical and communication skills Personal and professional integrity with unwavering respect for co-workers and our stakeholders Passionate about empowering local churches to care for children and families in crisis A personal desire to answer God's invitation to serve the vulnerable The above description is not intended to be comprehensive, but rather a focused list of priorities. Success provides the opportunity to not only build a career but also bring much-needed support and care to local children and families in crisis across the United States. Successful candidates, like all GO Project LLC employees, are expected to live and work consistent with GO's vision, mission, and values. GO Project offers a competitive benefits package for full-time positions (30+ hours per week) including health, dental, vision and employer paid life insurance, retirement savings and generous PTO plan and a highly competitive, market-indexed compensation when compared to similar non-profit roles. Compensation is commensurate with relevant skills and experience. The Global Orphan Project is a 501c3 nonprofit located at 3161 Wyandotte, Kansas City, MO 64111. GO Project associates are at-will employees. www.goproject.org