Pay range:

$60000 per year Required skills 2+ years of experience in field marketing, retail marketing, merchandising, consumer products, or a similar customer-facing role. Cannabis, CPG, food & beverage, or other regulated-industry experience preferred. Experience building relationships with retail teams and executing in-store marketing programs, activations, or events. Strong communication and interpersonal skills with the ability to connect with dispensary teams, consumers, and internal partners. Highly organized and comfortable managing multiple events, accounts, deadlines, and priorities at once. Creative mindset with the ability to identify new ways to increase brand visibility and consumer engagement. Ability to gather feedback from the field and turn observations into actionable recommendations. Comfortable working independently in the field while collaborating closely with sales and marketing teams. Proficiency with Microsoft Office and familiarity with CRM and reporting tools. Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience will also be considered. Ability to maintain all required state cannabis certifications, licenses, and/or badging. Gather field insights on competitors, consumer behavior, retail trends, and customer feedback and communicate findings to the sales and marketing teams. Track the performance of events and field marketing initiatives, including participation, engagement, and sales impact. Ensure all field marketing activities comply with state cannabis regulations and Bud & Mary's brand standards. Manage event materials, promotional inventory, merchandise, and other field marketing assets. Assist with additional marketing initiatives and responsibilities as needed. Desired skills Build strong relationships with dispensary staff, managers, and other key retail partners, serving as a consistent face of Bud & Mary's in the market. Execute in-store activations, vendor days, consumer events, product launches, and other field marketing initiatives. Maintain and improve Bud & Mary's presence in dispensaries through merchandising, displays, point-of-sale materials, and promotional opportunities. Conduct regular dispensary visits to identify merchandising opportunities, competitive activity, product placement, and overall brand presence. Lead budtender education and product training to ensure retail teams understand our brands, products, and key selling points. Develop creative budtender incentives, contests, and engagement programs that build brand loyalty and support sales growth. Partner closely with the sales team to support priority accounts, product launches, promotions, and market-specific initiatives. Coordinate dispensary staff tours, events, and other experiences that strengthen relationships with Bud & Mary's. Engage directly with consumers at retail and community events to increase brand awareness and drive product trial and purchase.

Travel & Physical Requirements:

Regular travel throughout the assigned Missouri market for dispensary visits, events, activations, and content gathering. Must have reliable transportation and the ability to travel based on business needs. Must be able to lift and transport up to 50 pounds of event, merchandising, and promotional materials. Preferred seniority

Overall:

Mid-level (2-5 years) or higher Cannabis industry: Some (1-2 years) or higher About Bud & Mary's Bud & Mary's is a premier cannabis operator with a portfolio of brands dedicated to providing top-tier products and exceptional consumer experiences. Operating across multiple states, including Colorado, Michigan, Missouri, and Iowa, we are committed to quality, innovation, and community, delivering a diverse range of cannabis products for medical and recreational users alike. Our core values drive everything we do, resulting in the best possible Bud & Mary's cannabis products.

Empathy:

Empathy is the active, intentional effort to understand, appreciate, and connect with the circumstances and perspective of others—our teammates, our customers, and our partners. It means prioritizing the well-being and safety of the people around us, creating an environment where employees feel safe to approach supervisors, and leading with compassion, patience, and a positive attitude. This includes the courage to initiate and navigate difficult conversations with respect and grace.

Excellence:

Excellence is the relentless, curious pursuit of technical precision, skillfulness, and accuracy in our roles. It is the commitment to continuous learning and leadership that means leveraging our understanding of cannabis science to teach, train, and uplift the entire organization. We focus on our strategic goals, ensuring that every action represents a contribution toward achieving high impact results for our team and our customers.

Value:

Value is the tangible, measurable, and positive impact we bring to our communities, customers, and the industry. Delivering true value is the ultimate result of practicing Empathy and Excellence; it requires the integrity to handle difficult conversations and the commitment to growth—of our business, our individual skills, and our people—to consistently deliver our best work for every customer. 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