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TL
TESO LIFE
Digital Marketing Specialist
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Scorecard
Based on New York data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$76,469 / year median in New York
+7% projected growth
Job Description
About TESO Group Founded in 2017 in New York, TESO Group is an Asian-inspired lifestyle retail company bringing premium Asian products and culture to the U.S. market. With brands including
TESO LIFE, TESO
X, and TESO Mini, we offer a curated mix of beauty, snacks, home goods, and trendy collectibles—delivering quality, value, and a unique shopping experience. Job Overview Teso Life is looking for a passionate and creative Digital Marketing Specialist to join our marketing team. To support brand growth and the success of marketing campaigns, under the guidance of the Marketing Manager and the group's digital strategy, carry out the execution of digital marketing campaigns, content management across social platforms, paid advertising operations, and cross-functional project coordination. Duties Campaign Management- Plan and execute multi-channel digital marketing campaigns to drive brand visibility. Content & Community
- Create social media content and manage audience engagement across platforms. Paid Advertising
- Manage and optimize paid campaigns on platforms such as Meta ,TikTok and Google Ads. Analytics & Research
- Monitor campaign performance and analyze market trends for insights. Project Coordination
- Coordinate marketing initiatives with internal teams to support business goals. Work & Cost Management
- Execute assigned work plans and assist in monitoring operational costs. Team & Asset Support
- Participate in team development and manage digital assets and campaign documentation.