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Marketing Specialist
Job
Avient Corporation
Avon Lake, OH (In Person)
Full-Time
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Job Description
The Industry Specialist executes tactical marketing deliverables (market penetration, segmentation, and effective EVE tools and launch packages) and assists with platform/product definition for Avient's products and positioning with little to no direction required based on 3-5 years prior relevant experience. Essential Duties & Responsibilities The purpose of the Marketing Function is to deliver: Profitable growth. Gross margin targets as a percentage of sales. Gross margin percentage expansion. Vitality index growth. Vitality GM targets. New product launches. Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc. Tracks and measures key market trends, competitive position, and delivery on specialization strategy. Identifying new ideas and opportunities for growth. Generates sales campaigns, advertising programs and technical literature. Monitors gross margins and profitability against control standards. Implements the industry's overall marketing goals. Monitors business results. Develops technical literature, advertising campaigns, definitions, specification, and performance standards. Develops and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications. Identifies new market development for current or prospective programs of for the penetration of existing markets. Conducts market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies. Ensures that customers and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs. Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations. Attends various trade/organization functions to develop business contacts and gather market information. Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties. Coordinates, supports and participates in the POL process and the situational analysis system. Assists in creating value propositions for the industry, focusing on the customer and ensuring product quality and consistency. Responsible to assist in communicating marketing activities to regional sales team, customer service, global partners and manufacturing to ensure smooth transition of strategy to action. Holds conversations with R D and partners to set direction for Avient. Takes customer and market trends, feedback, and opportunities to create technology focus. Owns key linkage between customer, business and technology. Assists with the development and planning of the industry approach, modeling, and marketing communication(s). Drives measurement and tracking activities including market size, market share, and ROI.