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ICONMA, LLC

Specialist, Digital Marketing

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What they do

A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$76,895 / year median in Ohio

+4% projected growth

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Job Description

Specialist, Digital Marketing#26-20204 Up to $34.48 per hour Dublin, OH Hybrid Job Description Our Client, a Clinical company, is looking for a Specialist, Digital Marketing for their Dublin, OH/Hybrid location.
Responsibilities:
Build and maintain marketing assets such as templated banners, landing pages, and messages within Adobe Experience Manager (AEM). Activate ads and target specific audience segments in Adobe Target Act as a Subject Matter Expert (SME) for Adobe Experience Manager (AEM) and other relevant digital marketing tools. Collaborate with marketing team members to understand project requirements and translate them into effective digital solutions and embrace constructive feedback to refine and optimize outcomes. Manage and triage production requests, ensuring timely completion and adherence to brand standards. Optimize content for search engines and user experience. Troubleshoot and resolve technical issues related to content display and functionality. Collaborate with internal teams and vendor partners to achieve desired results. Ensure on-site experience drives omnichannel efforts by communicating key marketing messages and aligning with overall business strategy. Work with internal partners to ensure revenue tracking on all content works as expected. Manage projects within Workfront, ensuring tasks are properly assigned, tracked, and completed on time.
Requirements:
Proficiency in Adobe Experience Manager (AEM). Experience with Workfront or other project management software. Strong understanding of HTML and CSS. Excellent communication, collaboration, and problem-solving skills. Ability to manage multiple projects simultaneously and meet deadlines. Strong attention to detail and commitment to quality. Adapt quickly to evolving systems and processes, ensuring seamless transitions and continuous productivity. Bachelor's degree in Marketing, Communications, or a related field. 3 years of experience in digital marketing and content management preferred.