Summary:

The ideal candidate is a visual storyteller with a sharp eye for brand consistency and a passion for elevating the customer experience through compelling design. This individual leads the development and execution of creative across all touchpoints of the Innove, Inc. suite of brands - including packaging, print, digital, social, and trade show materials - ensuring every asset reflects a cohesive, on-brand look and feel. This role requires strong design proficiency, sound project management skill, and the ability to partner cross-functionally with brand, product, and marketing team members to bring creative concepts to life.

Essential Responsibilities:

Brand Execution :

Translate brand strategy into consistent, high-quality creative across all touchpoints, ensuring adherence to visual standards, typography, imagery, and brand guidelines.

Team Collaboration :

Partner with Brand and Product Managers to translate brand strategy and campaign briefs into compelling creative concepts across print, digital, and packaging. Partner with the Social Media & Email Managers to develop on-brand creative assets for social and email campaigns, ensuring visual consistency with brand guidelines.

Relationship Management :

Manage outside creative agencies, photographers, and freelance contributors as needed, ensuring on-brand, on-budget, on-time delivery.

Digital Commerce:

Oversee the creation and standardization of e-commerce assets across digital platforms, including website, app, marketplace, and retailer requirements.

Packaging & Technical Design:

Manage packaging and product decoration design while translating technical information into clear, polished visual materials such as manuals, diagrams, and instructional guides.

Physical & Event Collateral:

Direct creative development for trade shows, events, environmental graphics, product catalogs, point-of-purchase materials, and print advertising.

Education & Training Materials:

Lead creative execution for educational content, including printed materials, presentation decks, training tools, and digital course modules.

Video Production:

Serve as a key video producer and editor, partnering with marketing and social teams to create premium, engaging content for organic and paid channels including but not limited to - YouTube, Meta, TikTok, and Google.

Strategic Growth Alignment:

Ensure creative execution supports broader brand, marketing, product launch, and business growth objectives.

Innovation :

Stay current on design trends and bring forward recommendations that keep Innove, Inc.'s brands visually fresh and competitive.

Project Management:

Manage assigned creative initiatives through the company's project management system, ensuring projects are delivered on time and all final assets are properly organized and archived.

Flexibility :

Ability to be very nimble and flexible as project priorities change; superior collaborator & communicator. Skills/Characteristics Needed for

Success:

A Bachelor's degree, preferably in Graphic Design, Visual Communications, or a related field. 5+ years of design/creative experience, ideally with a beauty, fashion, personal care, or lifestyle brand. Expert proficiency in Adobe Creative Suite - InDesign, Illustrator, Photoshop, Premiere Pro, etc. Strong portfolio demonstrating brand identity, packaging, and multi-channel creative work. Experience leading projects, where you had primary/sole accountability for results. Have a track record of resourcefulness (finding a way no matter the obstacle) and independent initiative. Experience directing photo and video shoots is a plus. Experience branding products for businesses and consumers is a plus.

Physical Requirements:

The person in this position normally works in an office environment and must be able to remain stationary majority of the day behind a desk utilizing a PC and telephone. The position requires periodic trips into the plant and occasionally moving up to 20 pounds.

Travel:

Some car travel required.

Occasional overnight travel:

possible overnight / flight travel. Hours vary according to need, must be available nights and weekends for planned events. Disclaimer - This position description is subject to change at any time. Innove, Inc. is an Equal Opportunity Employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, familial status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Innove, Inc. 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