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Email Specialist
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Digital 55
Maumee, OH (In Person)
$35,360 Salary, Part-Time
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Job Description
Email Specialist Digital 55 Maumee, OH Job Details Part-time $15 - $19 an hour 1 day ago Benefits Flexible schedule Qualifications CSS Attention to detail Marketing analytics Editing HTML Copywriting Full Job Description Job Summary We are seeking a dynamic and detail-oriented Email Specialist to elevate our digital marketing efforts. Ability to learn and deploy off of an email marketing platform, manage lists, edit, update, and manage html templates is a must. Creating templates and design experience is a plus. Will work with reporting & analytics, heavy use of spreadsheets, and list segmentation. Responsibilities Develop and execute targeted email marketing campaigns using platforms such as Mailchimp, Salesforce Marketing Cloud, HubSpot, or Pardot. Segment audiences based on customer data to tailor messaging and maximize engagement through customer segmentation strategies. Design visually appealing emails utilizing Adobe Photoshop and incorporate responsive HTML and CSS coding for optimal display across devices. Implement marketing automation workflows to nurture leads, onboard new customers, and promote special offers or product launches. Analyze campaign performance using Google Analytics, SQL queries, and built-in platform analytics to assess open rates, click-through rates, conversions, and ROI. Conduct A/B testing on subject lines, content layouts, send times, and call-to-actions to continuously improve campaign effectiveness. Collaborate with copywriters to craft persuasive messaging that aligns with brand voice and campaign goals. Manage integration of email campaigns with e-commerce platforms and CRM systems like Salesforce or HubSpot for seamless customer journeys. Qualifications Experience in digital marketing with a focus on email marketing strategies and execution. Strong proficiency in email marketing tools. Knowledge of customer segmentation techniques to personalize communication effectively. Familiarity with A/B testing methodologies to optimize campaign performance. Excellent copywriting skills with an ability to craft compelling messages that drive action. Understanding of digital marketing principles within e-commerce environments is a plus. (