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RH
Robert Half
Marketing Specialist
Career Insights for Marketing Specialist (General)
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Scorecard
Based on Ohio data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$64,236 / year median in Ohio
-0% projected decline
Job Description
What Will You Be Doing? Own the Hollister style hub program and lead the day-to-day management and long-term evolution of the Hollister Style Hub creator ambassador program.
Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.
Drive membership growth while maintaining a highly engaged and authentic creator community.
Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.
Responsible for creator community & relationship managementServe as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.
Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.
Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.
Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.
Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.
Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.
Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.
Source creator-generated content that can be leveraged across Hollister-owned channels.
Responsible for developing advocacy, referral & affiliate growth strategyDrive creator participation in affiliate and referral programs.
Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.
Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.
Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.
Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.
Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.
Create opportunities for creators to connect with each other and deepen relationships with the brand.
Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines. Responsible for executing legal contracts with agencies & vendorsInsights & ReportingEstablish KPIs to measure program effectiveness, including membership growth, engagement, content creation, referrals, affiliate contribution, and brand advocacy.
Analyze creator behavior and community performance to identify opportunities for improvement.
Develop executive-ready reporting and insights that demonstrate business impact.
Continuously test and optimize engagement strategies, incentives, and program structure.
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of creator community marketing
Develop strategies to recruit, engage, retain, and activate creator ambassadors across key customer segments and markets.
Drive membership growth while maintaining a highly engaged and authentic creator community.
Establish annual and seasonal program roadmaps aligned to brand priorities and key business moments.
Responsible for creator community & relationship managementServe as the primary lead point of contact for Style Hub members, fostering strong relationships and a sense of belonging within the community.
Create meaningful experiences that strengthen brand affinity and encourage ongoing advocacy.
Identify and nurture high-potential creators, helping them grow into long-term Hollister ambassadors.
Develop tiered recognition, rewards, and incentive programs that increase participation, retention, and advocacy.
Responsible for content & campaign activation by activating Style Hub members in support of key brand campaigns, product launches, and cultural moments.
Develop briefs, challenges, content opportunities, and creator activations that inspire authentic storytelling.
Partner with Social Media, Creative, PR, Paid Affiliate, and Brand Marketing teams to ensure Style Hub creators are incorporated into integrated marketing plans.
Source creator-generated content that can be leveraged across Hollister-owned channels.
Responsible for developing advocacy, referral & affiliate growth strategyDrive creator participation in affiliate and referral programs.
Identify opportunities to increase creator-driven traffic, engagement, customer acquisition, and revenue contribution.
Develop strategies that encourage creators to become advocates both online and within their local communities and campuses.
Partner with affiliate teams to optimize creator storefront participation and commission-based opportunities.
Lead the planning and execution of creator-focused experiences, events, brand trips, and exclusive access opportunities.
Integrate Style Hub creators into tentpole activations, campus initiatives, and experiential programs.
Create opportunities for creators to connect with each other and deepen relationships with the brand.
Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines. Responsible for executing legal contracts with agencies & vendorsInsights & ReportingEstablish KPIs to measure program effectiveness, including membership growth, engagement, content creation, referrals, affiliate contribution, and brand advocacy.
Analyze creator behavior and community performance to identify opportunities for improvement.
Develop executive-ready reporting and insights that demonstrate business impact.
Continuously test and optimize engagement strategies, incentives, and program structure.
Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of creator community marketing