Sales & Marketing Operations Specialist

Sales & Marketing Operations Specialist Lumitec - 3.3 Erie, PA Job Details 6 hours ago Qualifications Data visualization software proficiency Sales analytics & reporting tools Business intelligence tools Bachelor's degree Data analytics tools Customer information system software Sales automation technologies Full Job Description Description The Sales & Marketing Operations Specialist plays a crucial role in bridging the gap between sales and marketing, ensuring strong alignment across the commercial team to drive revenue and brand growth. This role serves as a central point of coordination across the commercial teams, with a strong focus on CRM ownership, campaign execution, and data-driven decision-making.

Duties and Responsibilities:

CRM System Management Serve as the primary CRM point of contact for the commercial team responsible for aligning system capabilities with commercial objectives Support the transition to a new CRM system Utilize CRM tools to manage customer interactions and enhance sales and marketing processes Manage and execute marketing campaigns within the CRM platform Collaborate with IT to implement system improvements and streamline workflows Optimize customer touchpoints to improve engagement and lifecycle management Maintain data integrity and ensure effective use of CRM across teams

Sales Support:

Support reporting and analytics to help drive increased revenue Assist with new product rollouts, ensuring sales teams are equipped with the necessary tools, information, and communications Maintain product discontinuation notices and ensure timely communication to sales Marketing Coordination Support the development and execution of marketing campaigns to drive brand awareness and lead generation Coordinate campaign setup, tracking, and reporting within CRM systems Analyze CRM campaign performance and recommend optimizations Manage and Maintain Opticat System Administrative Support Provide day-to-day operational support to sales and marketing teams Assist in improving processes, reporting, and cross-functional collaboration

REQUIREMENTS

Will this position have

ITAR/EAR

responsibilities:

X YES NO

Specific Education Requirements:

4- year degree in Marketing, Business Administration or related field Specific Skills and/or Experience with Software, Equipment, etc.: 2-4 years' experience in marketing, sales, or administrative position Experience with CRM systems (preferably Salesforce or similar platforms such as Microsoft Dynamics or ZOHO) Familiarity with marketing automation and campaign management Experience using PowerBI and other Microsoft tools