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Intermountain Health
Brand Strategy & Marketing Specialist
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What they do
A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.
$84,406 / year median in the U.S.
-4% projected decline
Job Description
Fully Remote Key Bank Tower Full time R182787
Job Description:
- What We're Looking For We're looking for a strategic marketer, storyteller, and strategist who can turn ideas into impactful campaigns that strengthen the Intermountain Health brand.
Preferred candidates with:
+ Has 3-5+ years of experience in marketing, advertising, brand strategy, or related field + Project Management Experience + Is an exceptional writer who can adapt messaging for different audiences, channels, and objectives. + Marketing campaign experience + Strong understanding of brand standards Scope This is a system-wide position for the assigned marketing and communication functions or portfolio and is not confined to a single Intermountain facility, business, or service line. The incumbent works closely and collaboratively with other MAC professionals within the Intermountain Healthcare system, helping Intermountain achieve its brand objectives and fulfill its Mission, Vision, and Values.Job Essentials Marketing Communications:
Plans, researches, writes, edits, proof reads, produces, and distributes various communications (e.g., print, digital) for both internal and external audiences. Achieves desired results on time and under budget. Creates or finds artwork.Multi-media production:
Conceptualizes, writes and edits print, and presents online and video communications. Follows writing and graphic design principles to produce materials using a variety of software programs. Develops and implements consistent standards for areas of responsibility to ensure system branding guidelines are followed with high quality and professionalism. Evaluates and measures communications, keeps pace with technology, uses creativity, and maintains technical accuracy to ensure quality and effectiveness of campaigns and messages. Performs technical writing and editing to promote the organization's products, services, and image as assigned across multiple mediums (e.g., web, social). Works with facility and functional team leaders to execute strategic planning activities for the department and for individual projects.Media relations:
Designs, develops, and executes appropriate media relations strategies. Proactively develops professional relationships with external media. Responds to media inquiries in a timely manner. Engages in assigned community relations activities. Facilitates the development of partnerships for focused local community and hospital/facility community relations and fund-raising initiatives. Organizes and executes community relations plans and programs. Creates branded content (e.g., written, visual, video) as it pertains to coordinated campaigns. Plans and executes details for organizational events. Serves as an important contributor to assigned team or sub-function within MAC and utilizes competencies in multiple areas (e.g., building customer loyalty, coaching, communication, contributing to team success, decision making, healing commitments and values, managing work). Minimum Qualifications- Bachelor's degree in marketing, communications, public relations, English, journalism, business, or another related college major requiring strong writing skills. Education must be obtained through an accredited institution. Degree will be verified.
- Excellent writing experience.
- and•Excellent interpersonal relations and communication skills.
- and•Experience with copy editing and proof reading with strong attention to detail.
- and•Proficient in digital communications, applicable design programs, social media platforms, and other communication tools.
- and•Experience coordinating multiple projects under strict deadlines.
- and•Healthcare experience.
- and•Operate computers, telephones, office equipment, and manipulate paper requiring the ability to move fingers and hands.
- and•See and read computer monitors and documents.
- and•Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment.
Location:
- Key Bank Tower
Work City:
- Salt Lake City
Work State:
- Utah
Scheduled Weekly Hours:
- 40 The hourly range for this position is listed below. Actual hourly rate dependent upon experience. $31.01
- $48.84 We care about your well-being
- mind, body, and spirit
- which is why we provide our caregivers a generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged.
Benefits
- Dental Insurance