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Bertelsmann-Jobs
Business Systems Admin (Marketing)
Career Insights for Marketing Automation Specialist
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Based on North Carolina data
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What they do
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
$94,516 / year median in North Carolina
+9% projected growth
Job Description
Business Systems Admin (Marketing) Bertelsmann-Jobs
- 3.
WHAT CAN RELIAS OFFER YOU?
Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium! Flexible work environment with onsite and work from home options- you choose when you want to come into the office! Active Employee Resource Groups open to all employees! Comprehensive onboarding program
- a great introduction to our company, customers and culture! Growth and career advancement opportunities! Promotes internal mobility and career growth aligned with evolving business needs Multiple development program options
- leadership development, professional development curriculums, and Nanodegree options in both technology and data science Professional development gained from conference attendance and participation in organizations like NC Tech Onsite 321 Coffee Shop providing free coffee and pastries to employees Job Description The Marketing Business Systems Administrator will manage, optimize, and automate our marketing and customer data ecosystem.
WHAT YOU'LL BE DOING
Designing, building, and maintaining multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE). Configuring customer journeys, triggers, scoring models, and lifecycle automations that support acquisition, engagement, retention, and revenue growth. Ensuring accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360. Partnering cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption. Implementing dynamic segmentation and personalization by activating integrated customer and behavioral data. Auditing, optimizing, and documenting automation logic, data structures, and configurations to improve scalability and reduce manual effort. Performing routine Salesforce administration, including users, objects, flows, validation rules, automation, and reporting, while aligning marketing automation logic with CRM processes. Monitoring and troubleshooting cross-system integrations and data flows, including API syncs, deduplication, and latency, to maintain reliability and performance. QualificationsYOU'VE GOT WHAT IT TAKES IF YOU HAVE
2+ years of experience in Salesforce Administration and/or Marketing Operations Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable Strong understanding of data architecture, data mapping, and system integrations Experience working with Segment or other CDP platforms Proven experience troubleshooting cross-system data sync and automation issues Strong analytical mindset with attention to detail and data accuracy Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests Bachelor's DegreeIT WOULD BE IDEAL IF YOU HAVE
Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.) Marketing Certifications (e.g. Pardot, MCAE) Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics)- Experience configuring or supporting AI-driven workflows such as Agentforce Experience in complex B2B marketing environments Familiarity with APIs, webhooks, and integration frameworks Additional Information