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Cella

Digital Web Analytics Specialist

Career Insights for Marketing Analytics Specialist

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What they do

A Marketing Analytics Specialist researches and analyzes industry market data and consumer demand data, using an analytical, data-driven approach to help develop marketing plans and strategies for businesses.

$104,765 / year median in the U.S.

+6% projected growth

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Job Description

Location:
TelecommuteType:
Ongoing contract opportunity
Remote, ESTCompensation Range:
$48-$53/hr W2Our client's Global Communications team is in need of a Digital Analytics Specialist. This role provides data analysis for the Global Enterprise Websites and internal global communications, including reports and recommendations to drive continuous improvement. This position will steward and maintain the tools required to effectively surface and analyze the data including Google Analytics, DataStudio, PowerBi, SEM Rush, Google Search Console, and social listening and user experience aggregators.
Responsibilities:
Stakeholder Request Servicing:
Handle incoming data and reporting requests efficiently.
Data Deep Dives & Insights:
Perform due diligence within the data to uncover actionable insights and clearly state required next steps.
Optimization & Strategy:
Translate insights into concrete recommendations to optimize content, improve overall performance, and set campaigns up for success.

Work closely with teams and support AI initiatives while maintaining core web analytics coverage.
Qualifications:
Technical Must-HavesAnalytics & Visualization:
Google Analytics, Looker Studio, Data Studio, Power
BI.SEO & GEO
&
Digital Tools:
Semrush (or equivalent SEO toolset).GEO is important.
AI Analytics:
Experience with AI reporting, AI optimization, and citation reporting.

Email marketing analytics; understanding of backend schema and AI architecture.

Soft Skills & Operational Requirements.
Availability:
Full-time commitment; hourly role, 40 hours per week and remain reachable during business hours during EST.
Communication & Presentation:
High responsiveness with the ability to present findings and communicate insights effectively to stakeholders.
JOBID:
JN -082026-144830
#LI-CELLA#LI-MN1#
PLEqual Opportunity Employer:
Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Benefits

  • 401(k) Plans
  • Dental Insurance
  • Disability Insurance
  • Life Insurance