A Marketing Strategist designs and develops marketing goals, plans, and strategies for businesses. Analyzes sales and marketing metrics, researches consumer demand and industry market data, provides specialized, big-picture information on advertising and promotional resources.
The Global Marketing Strategist oversees marketing campaign planning/ execution. An all-rounder in marketing, you will be experienced in developing/ implementing global go-to-market and marketing plans utilizing both digital and field marketing tactics to increase Arrow's market share and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and form a high level of rapport with internal and external stakeholders.
What You'll Be Doing:
Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers. Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers. Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders. Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth.
What We Are Looking For:
Requirements Typically requires 5 to 7 years of global marketing experience Minimum 3 years of experience in strategic marketing plan creation Experience developing and executing demand generation campaigns. Experience developing muti-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. Experience in developing marketing plans both to and through channel ecosystem partners. Experience working in the IT channel with partners, preferably in a distributor. Qualities Team player, with strong interpersonal service skills Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time Skills Strong writing, presentation and communication skills Proficient in Microsoft Office products
Work Arrangement:
Fully Remote:
Must be able to travel to an Arrow office location as requested by Arrow leadership. What's In It For You? At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Medical, Dental, Vision Insurance 401k, With Matching Contributions Short-Term/Long-Term Disability Insurance Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options Paid Time Off (including sick, holiday, vacation, etc.) Tuition Reimbursement Growth Opportunities And more!
Annual Hiring Range/Hourly Rate:
$43.31 - $52.93 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location:
US-GA-Georgia (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
Time Type:
Full time
Job Category:
Marketing and Communications EEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) All Arrow job postings are for existing job vacancies . We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
