Go-To-Market Operations & Enablement Lead

Go-To-Market Operations & Enablement Lead HammerTech Denver, CO Job Details Full-time $120,000 - $140,000 a year 16 hours ago Benefits Paid parental leave Health insurance Dental insurance 401(k) Parental leave Vision insurance Qualifications Performance dashboard reports Revenue growth Dashboard development Sales reporting Workflow management (operations management method) Process improvement Improving operational efficiency 3 years Salesforce Cloud Sales management systems proficiency Data interpretation Marketing automation Scalability Scope management Marketing campaign management A/B testing CRM system proficiency Business requirements Senior level SaaS Training AI Communication skills Cross-functional communication Campaign performance reporting Full Job Description Who is HammerTech? As construction's most trusted safety platform, HammerTech has a team focus where we build safer, smarter, better - together . Our workforce is committed to individual and team empowerment so that our innovative approach is sustained, the growth in our capability is continuous and we excel in enhancing safety within the construction industry. Established in 2013, with the vision of becoming the international benchmark in online safety and quality management, HammerTech is now the leading choice for large construction companies, managing safety and quality for over 500,000 people on construction sites across Australia, New Zealand, North America and Europe. We offer a hybrid working model to support an inclusive and balanced work culture. To support the significant growth and development of the organization, we are seeking the expertise and capability of GTM Operations & Enablement Lead to join our dynamic team. What you'll do at HammerTech We are looking for a GTM Operations & Enablement Lead to serve as the operational backbone of our revenue engine. This role is not about maintaining tools for the sake of tools — it is about turning our GTM tech stack, data, and processes into direct drivers of pipeline and revenue. You will sit at the intersection of Sales, Marketing, and Systems, translating business needs into scalable operational solutions, enforcing process discipline globally, and bringing an AI-forward mindset to how our go-to-market teams work. The ideal candidate is equal parts analyst, operator, and enabler: someone who can look at a Salesforce dashboard and know what to cut, watch a rep struggle with a tool and know how to simplify it, and look at a manual workflow and instinctively ask, "Why isn't AI doing this?" Responsibilities Sales Revenue Enablement & Adoption Shift the organization from "tools exist" to "tools drive revenue". Partner with Sales leadership to ensure every GTM tool in the stack has a clear, measurable connection to pipeline creation, deal velocity, or revenue outcomes. Continuously assess GTM tools to identify redundancy, low adoption, and opportunities for simplification and consolidation. Drive improved usage and adoption of core GTM tools through targeted enablement, office hours, workflow redesigns, and removal of friction points. Champion a revenue-first mindset across the GTM organization — tools are only as valuable as the revenue behaviors they enable. Reporting & Data Translation Don't just build reports — define what matters. Consolidate and rationalize RevOps dashboards and reports, eliminating noise and elevating the metrics that drive GTM decisions. Translate business questions from Sales, Marketing, and leadership into clear, reliable reporting views — and push back on vanity metrics. Provide end-to-end campaign performance visibility, tying marketing activity to pipeline, opportunities, and revenue impact. Partner with stakeholders to define the "source of truth" for key GTM metrics and ensure consistent interpretation across teams. Marketing Operations Coordination (Execution Layer) Own the operational execution layer that connects marketing activity to sales outcomes. Govern campaign setup across the GTM tech stack, ensuring every campaign is properly structured, tagged, and attributed before launch. Enforce standard usage of campaign structures, naming conventions, UTM parameters, and member statuses to guarantee clean, comparable data. Deliver consistent, trusted campaign performance reporting that marketing and sales can act-on in real time. Act as the operational liaison between Marketing and Sales, ensuring campaigns flow cleanly into sales workflows and follow-up motions. Ensure lead follow-up according to SLAs Manage lead lifecycle processes including scoring, routing, and attribution Support A/B testing and provide insights to improve campaign performance Operational Rigor (Process Enforcement) Be the guardian of process consistency and data discipline across the global GTM organization. Drive a consistent global sales process across regions, segments, and teams — identifying and correcting drift before it impacts forecasting or reporting. Enforce proper CRM usage, including stage progression, required fields, activity logging, and opportunity hygiene. Establish and uphold data discipline standards so that pipeline, forecast, and performance data is trustworthy at every level. Define clear data inputs and operating rules, and hold teams accountable through monitoring, coaching, and escalation where needed. AI-Forward Operator Use AI as a core operating lever — not a side project. Leverage AI to create, maintain, and continuously improve GTM documentation, playbooks, and onboarding materials. Identify inefficiencies, bottlenecks, and manual workflows across the GTM motion, and design AI-enabled solutions to eliminate them. Reduce or remove repetitive manual work for sales and marketing teams so they can focus on high-value, revenue-generating activities. Drive adoption of AI tools embedded within the GTM tech stack, acting as an internal champion, trainer, and power user. Strong Collaboration with Systems Administration Bridge the gap between business needs and technical build. Partner closely with RevOps Systems Admin to define clear, well-scoped technical requirements for new builds and enhancements. Lead or coordinate Q/A of new developments before release, validating that changes meet business requirements and do not disrupt existing workflows. Champion simple, scalable solutions instead of over-engineered ones — always optimizing for user adoption and long-term maintainability. Serve as the translation layer between GTM stakeholders and technical teams, ensuring mutual understanding and smooth delivery. Are you a good fit? Let's start with the

HammerTech Core Values:

Everyone at HammerTech lives by our company values of United, Innovative and Authentic and we hope you'll help us bring these to life in your role. While you may not come from construction or technology, we know you'll fall in love with the industry. It's known for passionate and caring people, team players and avid problem solvers who want to build a better world. With your help as GTM Operations & Enablement Lead, we'll help construction build safer, smarter, better— together. Our ideal candidate will bring the following: 3-5+ years of experience in GTM Operations, Revenue Operations, Sales Operations, or Marketing Operations within a SaaS environment. Strong hands-on expertise with Salesforce or HubSpot (dashboards, reports, campaign object, opportunity management) and familiarity with marketing automation and sales engagement tools. Proven ability to consolidate and simplify reporting, tools, and processes rather than add complexity. Track record of enforcing process and data discipline across distributed, global sales teams. Demonstrated fluency with AI tools and genuine excitement for applying them to operational challenges. Excellent communication skills, with the ability to translate between business stakeholders and technical teams. Analytical mindset, comfort with data, and sharp judgment on what metrics matter. Bias toward action, simplicity, and measurable business outcomes. And if you really want us to double back, you'll have: Advanced Salesforce skills (reports, dashboards, campaigns, opportunity management) plus working knowledge of marketing automation (HubSpot, Salesforce) and sales engagement tools (Outreach, Gong). Ability to scope requirements, Q/A builds, and partner effectively with Systems Admin. Strong data literacy with sharp judgment on which metrics matter - and which to cut. Ability to tie marketing activity to pipeline and revenue through clean attribution. Proven ability to design and enforce repeatable GTM processes on a global scale. Instinct for simplification and strong data discipline across CRM and campaign governance. Clear written communication for documentation, requirements, and reporting. Revenue first, bias toward simplicity, and ownership mentality. Comfort pushing back when requests add complexity without business value. We recognize many of the skills we've developed over our careers are often transferable. We believe that creativity, enthusiasm, and drive are the keys to success. If you're not sure you meet every qualification but feel you have other experience relevant to the role, we encourage you to apply. Benefits at HammerTech As a North American employee, you'll benefit from some of the best parts of our Australian work-life culture thanks to our Aussie roots including: Flexible WFH arrangements - we trust you! Generous holiday and personal leave allowance (20 days' vacation + 10 days' personal leave each year, accumulating year to year) Top-notch Medical/Dental/Vision benefits plus family benefits like paid Maternity/Paternity leave Retirement 401K Plan Generous training budget & career mapping opportunities Birthday Leave Work Anniversary Rewards Team Tune-Up Workshops Regular social events & employer-funded travel Opportunities to grow your career and make an impact quickly Compensation The salary range for this position is $120,000.00 - $140,000.00 per year. Actual compensation will vary based on candidate's job-related knowledge, skills and experience. HammerTech values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, LGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process, please let us know of any needs we may not have accommodated.