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Marketing Content Strategist (Hybrid)
Career Insights for Content Marketing Specialist
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Based on Pennsylvania data
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What they do
A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
$77,997 / year median in Pennsylvania
+9% projected growth
Job Description
Marketing Content Strategist:
Content Architect:
You craft engaging, educational content that builds trust and guides people through their customer journey. Whether its a blog post, email, social post, Reddit post, or printed piece, your writing answers real customer questions and inspires action. You know how to optimize content for both humans and algorithms, from traditional SEO to LLM-driven search. Youre skilled at developing content from concept to completion, distributing it across channels, and managing it through its full lifecycle.Audience Builder:
Youre not just creating content, youre building trusted, go-to brands in the solar and telecommunications industries. Guided by frameworks like They Ask, You Answer (now Endless Customers), you know how to engage audiences and grow communities across platforms like email, LinkedIn, Facebook, and Reddit. Youre equally comfortable leveraging traditional channels, such as direct mail and events, to ensure a consistent and thoughtful experience at every stage of the buyers journey.Agile Team Player:
Youll join a small, collaborative team serving two fast-growing brands Paradise Energy Solutions and Upward Broadband. One day, you might be writing a blog; the next, planning an email campaign or engaging communities on Reddit. You take ownership of your work, stay ready to jump in wherever needed, and approach everything you do with curiosity and a growth mindset. Comfortable withFuture Workplace Transitions:
You are able to work from our Paradise office and are willing to transition to our new office location in Mount Joy when it opens in late 2027. What we offer ourMarketing Content Strategist:
Competitive salary, commensurate with experience, with eligibility for quarterly profit sharing Hybrid work environment Thorough onboarding and ongoing training Safe and desirable working environment Some travel to visit customers, other company locations, trade shows, and conferences Medical, Dental & Vision PTO & Paid Holidays 401(k) with company match Short & Long Term Disability Life and AD&D Consider the Possibilities Align with our core values of Faith, Integrity, Innovation, Teamwork, and Stewardship. Play an integral role in growing our two brands into the most known and trusted in their respective spaces. Enjoy creative freedom and the opportunity to experiment, test ideas, and grow your marketing and writing skills. Attend top-tier marketing conferences and training sessions to continually expand your knowledge base and bring new ideas back to the team. About Paradise Energy Solutions Paradise Energy Solutions is a family-owned, full-service solar company serving businesses, farms, and homeowners across the mid-Atlantic since 2009. We've completed roughly 3,000 solar installations and offer expert maintenance services for systems of all sizeswhether we installed them or not. Operating in PA, MD, NY, OH, VA, DE, and WV, weve been named a Top Solar Contractor for ...Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Employee Stock Options (ESOs)
- Health Insurance