Marketing Lead Location:

New York / New Jersey Office + Remote (Hybrid)

Position Type:

Full-Time About DoctorHere DoctorHere is a rapidly growing primary care clinic chain built around an AI-powered operating model, pursuing an active roll-up growth strategy building new clinics across New York and New Jersey. We're looking for a Marketing Lead to own the full marketing function, from strategy and analytics to hands-on campaign execution, as we scale into new markets. Key Responsibilities Own end-to-end marketing strategy for new patient acquisition across all DoctorHere clinic locations in New York and New Jersey Oversee marketing analytics and funnel tracking, from top-of-funnel awareness through appointment booking and fill rate Calculate and manage CAC (customer acquisition cost) across channels, and use it to guide budget allocation Design and manage both paid (digital ads, Kakao/Google Ads, etc.) and unpaid (community outreach, referral networks, organic content) marketing strategies Conduct market research and competitive analysis to inform expansion into new clinic markets Build and localize marketing content and campaigns for diverse, multicultural patient populations Lead per-location marketing plans for new and existing clinics, coordinating with clinic operations and physician teams Manage relationships with outside vendors, designers, and agencies supporting marketing execution Track and report on campaign and clinic performance metrics, translating data into actionable strategy Collaborate cross-functionally with operations, physician/specialist outreach, and leadership teams Requirements 2-3 years of marketing experience Proven experience owning marketing strategy end-to-end, ideally including both analytics/funnel work and hands-on campaign execution Strong grasp of marketing analytics: CAC, funnel tracking, conversion metrics, and using data to drive decisions 2-3 years of experience with both paid and organic/unpaid marketing channels Comfort with market research and translating findings into go-to-market strategy Excellent project management skills, able to manage multiple clinic locations and campaigns simultaneously Strong written and verbal communication skills; bilingual Korean/English strongly preferred Interest in healthcare, and specifically in growing a multi-location primary care clinic brand Comfortable working cross-functionally with operations, clinical, and executive teams

Additional Information Employment Type:

Full-time Work Mode:

Hybrid (New York/New Jersey office + remote) For inquiries, please contact: James Jeong / 929-416-9234

Pay:

$75,000.00 - $120,000.00 per year

Benefits:

Paid time off Parental leave Work from home

Education:

Bachelor's (Required)

Experience:

Marketing:

2 years (Preferred)

Language:

Korean (Preferred) Ability to

Commute:

Englewood Cliffs, NJ 07632 (Required)

Work Location:

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