Marketing Operations Specialist Basement Kings USA Durham, NC Job Details Full-time $62,000 - $72,000 a year 4 hours ago Benefits Health insurance Paid time off 401(k) matching Qualifications SQL Attention to detail Data-driven problem-solving Marketing analytics Marketing operations Paid search marketing Full Job Description Marketing Operations Specialist Remote-First | Early-Career Opportunity | AI-First Environment Do you enjoy figuring out why two reports do not match, why a campaign suddenly stopped producing quality leads, or how a repetitive process could be rebuilt using AI and automation? Basement Kings USA is seeking a technically curious, analytical, and highly organized Marketing Operations Specialist to connect leadership, advertising agencies, marketing platforms, customer data, and multiple operating brands. This is not a social-media or content-creation role. The position focuses on making sure marketing operations work effectively through paid-media oversight, data analysis, tracking, agency accountability, and AI-enabled process improvement.

Position Details Reports To:

Chief Marketing Officer Location:

Remote in

Durham, NC Schedule:

Monday-Friday, 8:00am-6:00pm

EST Compensation:

$62,000-$72,000 per year, depending on experience

Travel:

Occasional business travel may be required What You'll Own Paid-Media Performance Work directly in Google Ads and other paid-media platforms while also overseeing agency-managed accounts. Monitor campaign structure, bids, budgets, keywords, competition, conversion data, ad quality, and automated bidding to evaluate performance and ask informed questions. Data, Customer Insights & Measurement Analyze and reconcile information across advertising platforms, call tracking, analytics, CRM data, internal reports, and agency reporting. Investigate discrepancies, identify patterns in lead quality and customer behavior, and turn findings into recommended tests, operational changes, or budget decisions. Agency & Marketing Operations Coordinate with paid-media and SEO agencies, document commitments, verify completed work, and follow open items through resolution. Support platform access, invoices, billing questions, vendor administration, and operating documentation. Tracking & Systems Monitor connections between systems such as CallRail, GA4, Google Ads, Zapier, and ServiceTitan. Identify broken tracking, unreliable conversion data, duplicate records, or incomplete data that could affect campaign performance and automated bidding. AI & Automation Use AI to build or materially improve workflows, automations, agents, lightweight applications, scripts, reporting processes, or other repeatable systems. AI output must be verified, with the employee remaining accountable for accuracy and final results. Foundational Skills

• 2-3 years of relevant experience in marketing operations, paid media, analytics, business operations, or a combination of these areas.
• Hands-on experience with Google Ads or a comparable paid-media platform and working knowledge of PPC/paid-search mechanics.
• Strong spreadsheet skills, including pivot tables, lookups, formulas, data cleaning, and reconciliation.
• Experience building or improving an AI-enabled workflow, automation, agent, application, script, or repeatable process.
• Strong analytical judgment, attention to detail, organization, follow-through, and the ability to investigate conflicting data.
• Clear written communication and confidence working with agencies, vendors, leadership, and internal partners.
• Ability to work independently, learn new systems quickly, and remain accountable in a remote-first environment. Helpful Experience Experience with any of these systems is valuable but hand s-on experience and demonstrated problem-solving ability matter more than knowing every platform or holding certifications
• GA4,
• CallRail
• ServiceTitan
• Zapier
• Google Business Profile
• Google Ads Manager Accounts
• Local Services Ads
• Meta Ads
• APIs, SQL, Google Apps Script, BI tools
• No-code or AI-assisted development platforms
• Home-services, construction, franchise, or multi-location marketing. You May Be a Strong Fit If You
• Enjoy investigating data until you understand why numbers do not match.
• Follow up without repeated reminders and reliably close open items.
• Ask informed questions and use evidence before recommending changes.
• Look for ways to turn successful one-time solutions into repeatable systems.
• Are comfortable learning new software and working across multiple connected platforms.
• See AI as a tool for improving operations, not simply producing faster first drafts.

What Success Looks Like Within the first 90 days, you will begin taking ownership of agency coordination, assigned paid-media responsibilities, tracking-health checks, data reconciliation, cross-brand standards, and routine vendor administration. You will also implement or meaningfully improve at least one AI-assisted workflow and present at least one data-supported recommendation for a campaign test, budget decision, process improvement, or cross-brand change. Basement Kings USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.

Pay:

$62,000.00 - $72,000.00 per year

Benefits:

401(k) matching Health insurance Paid time off

Work Location:

Hybrid remote in Durham, NC 27711