Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
OBJECTIVE
Nanticoke is seeking a Marketing Representative to lead our brand and our growing line of products and heighten brand awareness through deeper consumer engagement. This is a unique opportunity to help shape the future of a fast-growing brand in an emerging market.
ESSENTIAL JOB FUNCTIONS
Develop and execute marketing strategies and campaigns
Create, develop and manage content for marketing materials, including regular and compliant social media posts, email campaigns utilizing High Day software, websites and digital advertising
Conduct research to identify consumer trends and competitive activity using Pistil software
Organize and attend promotional events and trade shows to represent Nanticoke and enhance brand visibility
Develop exceptional rapport with entire customer base, sales representatives, supplier partners and media outlets
Integration of digital, print and in-store POS brand awareness
Organize and distribute proper merchandising permanent and paper POS for sales team
Manage Nanticoke's website updates and social media engagement
Always know and practice 100% compliance with all New York State Office of Cannabis Management regulations
Conduct promotions with Sales Team members in accounts on a regular basis
Execute monthly marketing goals as related to business activities
Possess a highly competitive marketing approach and passion for the Cannabis industry
Develop and maintain marketing calendar for all events
Other duties as assigned
ESSENTIAL JOB REQUIREMENTS
Bachelor's degree preferred with an emphasis in marketing, sales and management or equivalent experience
Technical proficiency in web analytics, social media platforms, marketing software, CRM platforms, and graphic design tools
Willingness to travel regularly covering all territories in NY State (expected travel 3 days per week)
Flexibility and willingness to work irregular hours that coincide with trade shows and marketing events
High level product knowledge and creativity
Project management and organizational abilities to handle multiple projects at any given time
Excellent oral and written communications skills
Valid and clean driver's license with active auto insurance
Ability and willingness to work independently
Pay:
$60,000.00 - $65,000.00 per year
Benefits:
401(k) matching Health insurance Paid time off Travel reimbursement