Marketing Strategist - ORM Marketing Automation

Career ResourcesCandidate Experience Sign Up Join Our Talent Network Marketing Strategist - ORM Marketing Automation Irvine, CA Full-TimeHybrid$90,000 - $110,000 /yr Posted March 12, 2026 Our client is an established mortgage lender is seeking a Marketing Strategist to lead and evolve their digital marketing strategy across SEO, Online Reputation Management (ORM), and marketing automation, with Salesforce CRM as the foundational platform. This role is designed for a strategic marketer who thrives in structured environments but brings an entrepreneurial mindset, someone who takes ownership, identifies opportunities for improvement, and modernizes systems while respecting regulatory, brand, and operational standards. You will set direction, manage execution, and lead a small team or external partners to deliver measurable, sustainable results. This will be a hybrid role with in-office days in Irvine, CA on Tues./Thurs. Key Responsibilities - Strategy & Leadership

• Own the strategic roadmap for SEO, ORM, and marketing automation
• Proactively identify opportunities to improve performance, efficiency, and scalability
• Translate business objectives into clear priorities, KPIs, and execution plans
• Lead, mentor, and hold accountable internal team members and external partners SEO Strategy
• Develop and oversee enterprise-grade SEO strategy including technical, on-page, off-page, and content
• Guide keyword and competitive research aligned with mortgage borrower intent
• Improve organic visibility through site optimization, content strategy, and governance
• Monitor algorithm changes and industry trends; recommend data-driven adjustments
• Own SEO reporting, insights, and continuous optimization Online Reputation Management (ORM)
• Lead ORM strategy to protect and strengthen brand credibility at scale
• Establish structured monitoring, response, and review-generation processes
• Ensure ORM efforts align with compliance, brand, and governance standards
• Address reputational risks through ethical, sustainable visibility strategies Marketing Automation & Salesforce CRM
• Serve as the marketing owner of marketing automation systems & platforms
• Ensure data integrity, reporting accuracy, and clear lifecycle visibility
• Design and optimize marketing automation workflows integrated with Salesforce
• Evaluate, select, and manage marketing automation platforms as business needs evolve
• Build scalable frameworks for segmentation, nurturing, and performance tracking Mortgage Industry & Compliance
• Apply strong knowledge of mortgage products, borrower journeys, and regulations
• Ensure all marketing strategy and execution meet regulatory and compliance requirements
• Balance innovation with risk management and operational discipline Required Qualifications
• 5+ years of experience in digital marketing strategy
• Demonstrated expertise in SEO, ORM, and marketing automation
• Strong hands-on experience with Salesforce CRM
• Experience integrating marketing automation platforms with Salesforce
• Mortgage or financial services industry experience is required
• Experience managing people and/or external partners
• Analytical, structured, and metrics-driven approach
• Comfortable operating in regulated, enterprise environments In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.

This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Benefits Benefits include Medical, Dental, and Vision insurance, company-paid life insurance, 401K with a generous employer match and additional benefits such as Free Legal Services and an Employee Loan Program. For Everforth Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for

STEM/OPT

programs. Additionally, you must be physically located in and perform the work for our client in the United States. Shannon Robinson is recruiting for this position Email me your resume to apply for this job Refer a Friend This job was posted on March 12, 2026 and last updated on May 13, 2026. EEO Employer Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle. About Everforth Creative Circle Everforth Creative Circle matches creative and marketing professionals with hiring managers looking for talent. The above listing is for a position with one of our clients. If you're a good fit for this role or another we're currently working on, a recruiter will reach out to you directly. We only contact the applicants who are the best fit for the position, so if you do not hear back, please take a look at the other roles we have available. Thank you for your interest!

Job ID:

SR10-1980541

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Privacy PolicyAccessibilityTerms of Use Copyright © 2026 Everforth, Inc. All rights reserved. Everforth Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

Anthem / Blue

Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.