Performance Marketing Specialist

Performance Marketing Specialist The Sam Bernstein Law Firm Farmington Hills, MI Job Details Full-time $55,000 - $65,000 a year 1 day ago Benefits Health savings account Paid holidays Health insurance Dental insurance 401(k) Flexible spending account Paid time off Vision insurance Life insurance Qualifications SEM campaigns Bachelor's degree Organizational skills Pay-per-click (PPC) advertising Data-driven problem-solving Communications Marketing analytics Marketing operations Paid search marketing Paid search advertising campaigns Full Job Description Role Overview We are seeking a Performance Marketing Specialist to help drive growth through paid digital marketing. This role will be responsible for building, managing, and optimizing campaigns across Google Ads, Local Service Ads, Meta (Facebook/Instagram), TikTok, YouTube, and other digital platforms while supporting the firm's lead generation and brand awareness goals. The ideal candidate is someone who enjoys digging into performance data, testing new ideas, and finding ways to improve results. They should be comfortable working in an environment where technology, platforms, and priorities continue to evolve, and be willing to contribute to other digital marketing initiatives when needed. This is an excellent opportunity for someone who wants to grow their digital marketing skills while making a meaningful impact on the business. Key Responsibilities

• Build and launch paid ad campaigns across the chosen platforms, including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.
• Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads and ensure campaigns remain cost-efficient while hitting conversion goals.
• Implement targeting options across different platforms, including location, demographics, interests, and behavior-based targeting.
• Conduct A/B and multivariate experiments to test different creative formats, placements, and messaging, and optimize for better performance.
• Track and analyze campaign performance using in-platform analytics, CRM data, and other business intelligence sources to evaluate lead quality, conversion rates, cost efficiency, and return on investment.
• Provide regular performance reports with actionable insights and recommendations to drive the overall contribution to both lead generation and brand awareness objectives.
• Ensure all campaigns comply with platform rules, industry regulations, and brand standards.
• Demonstrate a hands-on, problem-solving mindset by stepping in where needed to support marketing operations, improve processes, and help the team achieve business objectives beyond paid media management. Qualifications
• 2-3 years of experience in digital marketing, paid media, lead generation, or a related field.
• Hands-on experience managing campaigns in Google Ads and paid social platforms such as Meta (Facebook/Instagram), TikTok, or similar advertising channels.
• Understanding of digital marketing performance metrics, including lead generation, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other campaign KPIs.
• Experience using analytics and reporting tools such as Google Analytics, CRM dashboards, or similar platforms to evaluate performance and identify opportunities for improvement.
• Strong analytical and problem-solving skills, with the ability to use data to make informed decisions and recommendations.
• Excellent attention to detail, organizational skills, and the ability to manage multiple projects and priorities.
• Curiosity and a willingness to learn new platforms, technologies, and areas of digital marketing.
• Comfortable working in a collaborative environment where priorities may evolve and team members contribute across multiple marketing initiatives.
• Experience in professional services, legal, healthcare, or another regulated industry is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, but equivalent experience, certifications, and demonstrated skills will also be considered.
• Experience working within an in-house marketing team is strongly preferred.

Candidates should be comfortable thinking beyond campaign metrics to understand broader business objectives, lead quality, customer experience, and overall marketing performance. What We Offer Hybrid work flexibility Competitive compensation based on experience 401(k)

FSA HSA ESTA

(Earned Sick Time Act) Health, dental, vision, and life insurance Paid time off Paid Holidays A Note to Applicants Every resume submitted for this position is personally reviewed by a member of our team — not by AI software. We value the time and effort you put into your application and ensure it receives thoughtful consideration. We care deeply about the work we do, but we also care about the people we work with. Our team is collaborative, supportive, and always willing to help one another. We work hard, celebrate wins together, learn from challenges, and genuinely enjoy what we do. We're not looking for a perfect candidate. We're looking for someone who is curious, dependable, willing to learn, and excited to grow alongside us. If you enjoy solving problems, trying new things, and making a meaningful contribution, you'll fit right in. Most importantly, we hope you'll bring your authentic self to work every day. We value people for who they are, and we believe diverse backgrounds, perspectives, and experiences make our team—and our work—better.

Pay:

$55,000.00 - $65,000.00 per year Application Question(s): Have you personally managed Google Ads campaigns with a monthly budget of at least $150,000? What type of marketing environment have you worked in? Have you been directly responsible for campaign optimization and performance reporting in Google Ads? Please provide an example of a measurable result you achieved through a paid search campaign.

Experience:

Google Ads:

1 year (Required)

Work Location:

Hybrid remote in Farmington Hills, MI 48334