PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS

Introduction About the Role We are looking for a skilled Adobe Journey Optimizer (AJO) Expert to join our digital marketing and customer experience team. The ideal candidate will have hands-on experience in designing, implementing, and optimizing omnichannel customer journeys using Adobe Experience Cloud solutions, especially Adobe Journey Optimizer. This role requires strong expertise in campaign orchestration, customer segmentation, real-time personalization, and marketing automation to drive customer engagement and business growth. In this role, you'll work in one of our IBM Consulting FutureNow Centers , where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology. Your role and responsibilities Key Responsibilities Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO) . Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in-app messaging. Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems. Create and manage audience segments, decision rules, and personalization strategies. Develop reusable journey templates, schemas, and workflows. Monitor campaign performance and generate actionable insights using analytics and reporting tools. Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences. Troubleshoot journey execution issues and ensure campaign quality assurance. Ensure compliance with data privacy, governance, and security standards. Stay updated with the latest Adobe Experience Cloud features and industry best practices. Required education Bachelor's Degree Required technical and professional expertise Required Skills & Qualifications 2-9 years of experience in marketing automation, CRM, or customer journey orchestration. Hands-on experience with Adobe Journey Optimizer (AJO) . Strong understanding of Adobe Experience Platform (AEP) . Experience with customer segmentation, real-time CDP concepts, and personalization. Knowledge of campaign orchestration and omnichannel marketing. Familiarity with APIs, data integration, and event-driven architectures. Good understanding of HTML, JSON, SQL, or JavaScript is preferred. Experience with Adobe Campaign, Marketo, Salesforce Marketing Cloud, or similar tools is a plus. Strong analytical and problem-solving skills. Excellent communication and stakeholder management abilities. Preferred technical and professional experience Preferred Qualifications Adobe certifications in AJO, AEP, or Adobe Experience Cloud. Experience working in Agile/Scrum environments. Exposure to cloud platforms such as AWS, Azure, or GCP. Understanding of customer lifecycle marketing and digital analytics. Nice to Have Experience with AI-driven personalization and decisioning. Knowledge of REST APIs and webhook integrations. Familiarity with CI/CD deployment processes for marketing operations. IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet. In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long
• term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. Job Title Process Innovation Professional

• Marketing Operations Date posted 11-Jun-2026 Job

ID 118251

City / Township / Village Ashburn State / Province Virginia Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 61,080.00 Projected Maximum Salary per year 111,980.00 Position type Professional Travel required Up to 20% or 1 day a week Company (0147) International Business Machines Corporation Shift General (daytime) Is this role a commissionable/sales incentive based position? No