A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
Cranberry Township, US Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace.
About the role:
As a Senior Product Marketing Specialist, ICS you will be responsible for facilitating, developing, and coordinating Instrumentation & Control (I&C) digital marketing content. You will serve as the central content and execution interface for the I&C organization—ensuring, accurate, and high‑quality inputs that align with established brand strategies, messaging frameworks, and communication standards. You will report to the Interim Senior Director, Strategic Marketing and work remote. 100% Remote role.
Key Responsibilities:
Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets. Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions. Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging. Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning. Partner with Marketing and Corporate Communications teams to support publication of external media and communications. Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement. Communicate technical value proposition for product offerings within the ICS product portfolio. Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals. Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain). Lead end‑to‑end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines. Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation. Be the steward of common narratives, value propositions, and positioning across all internal and external communications. Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.
Qualifications:
Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred. 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment Experience translating product strategy and technical concepts into clear, customer‑focused messaging and communication assets Experience collaborating across multiple regions, products, and cross‑functional teams to support global customers Experience leading large, cross‑functional projects, including fixed‑deadline deliverables such as conferences, external communications, or multi‑channel campaigns Willingness to travel up to 10% We are committed to transparency and equity in all of our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $103,200 to $129,000 per year. #LI-Remote Why Westinghouse? Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer: Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members 401(k) with Company Match Contributions to support employees' retirement Paid Vacations and Company Holidays Opportunities for Flexible Work Arrangements to promote work-life balance Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers Global Recognition and Service Programs to celebrate employee accomplishments and service Employee Referral Program Westinghouse Electric Company is the global nuclear energy industry's first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system: Safety and Quality Integrity and Trust Customer Focus and Innovation Speed and Passion to Win Teamwork and Accountability While our Global Headquarters are located in Cranberry Township, PA, we have over 11,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com . Westinghouse is an Equal Opportunity Employer including Veterans and Individuals with Disabilities Get connected with Westinghouse on social media: Twitter | Facebook | LinkedIn | YouTube Employment opportunities may require access to information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
