Marketing Automation Specialist

South Carolina Federal Cred it Union is currently seeking a Marketing Automation Specialist to join our team of outstanding M arketing professionals in North Charleston, SC . Duties include but are not limited to: Together with the VP of Digital Marketing, manages marketing automation tech stack, data feeds, and related vendor relationships. Responsible in the design, implementation, and analysis of automated marketing workflows. Responsible for creating appealing visuals and copy for online properties. Explore and implement new electronic delivery technologies to increase sales leads. Plan and implement electronically targeted email communications and potentially browser push, in-app messaging, SMS to members based on credit union needs. Monitor email/web promotional campaigns, trends, and statistics to evaluate performance and effectiveness and make recommendations to management. Collaborates with internal partners and external vendors to ensure all online properties function effectively, are guided by business objectives, excellence in copywriting, and showcase standardized brand elements across all properties. Performs A/B tests regularly to increase the effectiveness of digital messaging programs. Ensure privacy policies are followed. Stays current on email deliverability requirements and regulations (CAN-SPAM, GDPR, etc.) and utilize those findings to improve marketing initiatives. Ensure projects are managed on time, accurately, within budget, and produce quality results. Identify and troubleshoot platform and data feed-related issues. Research and provide guidance regarding the latest tech innovations, new business initiatives, third-party solutions, and effective templates and strategies. Support all levels of digital marketing team efforts as needed, such as graphics, website, project management, reports, presentations, emergency communications, and digital advertising.

Minimum qualifications include:

Possess a bachelor's degree in marketing or in similar or related field or equivalent work experience. Possess a minimum of three years of similar or related experience working in digital marketing. Possess direct working experience writing marketing copy and creating appealing visuals for e-mails, websites, and promotions. Possess direct working experience planning and implementing and evaluating electronically targeted email/web communications and campaigns. Possess direct working experience creating and editing visuals and content utilizing Adobe Creative Suite and HTML. Possess direct working experience with marketing automation software. Possess knowledge of marketing compliance. Possess knowledge of consumer behaviors, market segmentation, and the financial industry. Possess demonstrated ability to communicate professionally and effectively both verbally and in writing. Possess demonstrated interpersonal skills and the ability to work cooperatively with others. Possess demonstrated ability to effectively plan and organize multiple tasks and projects.

NOTE:

Relevant military experience is considered for veterans and transitioning service members. South Carolina Federal Credit Union is an Equal Employment Opportunity Employer. #TeamBlue23