A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
Marketing Generalist Brand It Consulting Group | Brannon Industrial Group (BIG) Brenham, TX $45,000-$60,000 per year (Based on Experience) Full-Time Build Brands. Create Great Marketing. Make an Impact. Brand It Consulting Group is looking for a creative, organized, and results-driven Marketing Generalist to join our growing team in Brenham, Texas. This position is ideal for someone who enjoys variety and thrives in a fast-paced agency environment. You'll work with multiple clients across a wide range of industries, helping develop marketing strategies, manage digital campaigns, create engaging content, and analyze results. Every day is different—which makes this a great opportunity for someone who enjoys learning, solving problems, and helping businesses grow. What You'll Do As a Marketing Generalist, you'll help execute marketing strategies across digital, print, and traditional channels.
Responsibilities include:
Plan, create, and schedule content across social media platforms Write engaging copy for websites, blogs, email campaigns, advertisements, and promotional materials Assist in developing and executing integrated marketing campaigns Manage and update website content using content management systems (CMS) Help maintain consistent branding across all marketing channels Monitor campaign performance and prepare reports using marketing analytics Conduct keyword research and assist with SEO best practices Coordinate projects with designers, sales teams, and client contacts Assist with email marketing campaigns and automation Perform market research and competitor analysis Support trade shows, events, promotional campaigns, and special projects Manage multiple client projects while meeting deadlines What We're Looking For Required Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) 1-3 years of marketing experience (internships included) Excellent written and verbal communication skills Strong copywriting and editing abilities Exceptional organizational and project management skills Ability to manage multiple priorities in a fast-paced environment Strong attention to detail Positive attitude and willingness to learn Preferred Experience Experience with one or more of the following is highly desirable: Social media management Meta Business Suite LinkedIn marketing Google Ads Google Analytics 4 (GA4) SEO and keyword research WordPress or other CMS platforms Canva Adobe Creative Suite (Photoshop, Illustrator, InDesign) Mailchimp, Constant Contact, or other email marketing platforms CRM or marketing automation software Photography or video editing Agency or client-service experience Why You'll Love This Role Work with a variety of industries and clients No two days are the same Opportunity to develop both strategic and creative marketing skills Collaborative team environment Direct exposure to leadership Professional development opportunities Room for advancement within a growing organization Benefits Brand It Consulting Group offers a competitive benefits package including: Competitive salary Health insurance Dental insurance Vision insurance 401(k) Paid time off Paid holidays Professional development opportunities Career advancement Supportive, collaborative team environment About Brand It Consulting Group Brand It Consulting Group is the marketing division of Brannon Industrial Group (BIG). We partner with businesses across multiple industries to develop strategic marketing solutions that build stronger brands and generate measurable results.
Our services include:
Marketing Strategy Social Media Management Website Design & Development Search Engine Optimization (SEO) Branding Graphic Design Content Marketing Digital Advertising Email Marketing Photography & Video Print Marketing We believe great marketing starts with great people—and we're committed to helping our team grow professionally while delivering exceptional work for our clients. Apply Today If you're passionate about marketing, enjoy working on a variety of projects, and want to grow your career with an innovative agency, we'd love to hear from you. Equal Opportunity Employer Brand It Consulting Group and Brannon Industrial Group are Equal Opportunity Employers and do not discriminate on the basis of race, color, religion, sex, national origin, age, veteran status, disability, or any other status protected under applicable law.
Pay:
$45,000.00 - $60,000.00 per year
Benefits:
401(k) matching Dental insurance Health insurance Paid time off Vision insurance Application Question(s): Are you able to work full-time, on location in Brenham, Texas How many years of professional marketing experience do you have? Do you have experience working within a marketing agency? Do you have a bachelor's degree in marketing, communications, business, or a related field—or equivalent professional experience? Do you have experience writing and editing marketing content for websites, blogs, social media, email campaigns, advertisements, or promotional materials? Are you comfortable managing multiple client projects, priorities, and deadlines at the same time? Are you willing to provide a portfolio or relevant examples of your marketing work? Do you have experience updating website content through WordPress or another content management system? Do you have experience with SEO?
