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RGV Coolers

Asistente Marketing

Career Insights for Digital Marketing Specialist

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What they do

A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$68,248 / year median in Texas

+13% projected growth

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Job Description

Marketing SpecialistLocation:
On-site (Rio Grande Valley, TX)
Employment Type:
Full-Time We're looking for an experienced Marketing Specialist who understands marketing beyond just posting on social media. We need someone who can help grow our brand, increase sales, and execute marketing strategies across multiple channels. This is a fast-paced position where creativity, organization, and results matter. Responsibilities Develop and execute marketing campaigns from start to finish. Plan and manage social media content across multiple platforms. Create and oversee email marketing campaigns. Manage digital advertising (Meta, TikTok, Google Ads, etc.). Analyze campaign performance and provide reports with recommendations. Assist with branding, product launches, and promotional campaigns. Coordinate with graphic designers, photographers, influencers, and content creators. Conduct market research and stay on top of industry trends. Help improve website content, SEO, and online customer experience. Develop strategies to increase brand awareness, customer engagement, and sales. Plan marketing calendars and ensure projects are completed on time. Work closely with sales and operations to support business growth. Qualifications Strong understanding of digital marketing strategies. Experience with social media marketing and content planning. Experience running paid advertising campaigns is a plus. Knowledge of SEO, email marketing, and analytics. Strong writing and communication skills. Excellent organizational and project management skills. Ability to work independently while managing multiple projects. Creative thinker with a results-driven mindset. Preferred Skills Familiarity with Shopify or e-commerce marketing. Experience working with influencers or affiliate marketing. Photography and video content planning is a plus. Experience with marketing automation platforms. What We're Looking For We're looking for someone who doesn't just complete tasks—they bring ideas to the table. Someone who understands branding, consumer behavior, digital marketing, and can turn strategies into measurable results. If you're passionate about marketing and enjoy helping brands grow, we'd love to hear from you. Apply today by sending your resume and portfolio (if available).
Pay:
$12.00 - $15.00 per hour
Work Location:
In person