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Digital Marketing Specialist
Job
Robert Half
Galveston, TX (In Person)
Full-Time
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Job Description
We are looking for a creative and self-directed Digital Marketing Specialist to support marketing initiatives for the Parking & Ground Transportation team in Galveston, Texas. This contract-to-permanent opportunity is ideal for someone who enjoys producing engaging digital content across social media, email, video, and web platforms while collaborating with internal marketing partners. The role requires a hands-on, detail-oriented individual who can capture content onsite, shape compelling visual stories, and help maintain a consistent online presence.
Responsibilities:
- Develop and publish digital content for social platforms, email communications, and web channels to strengthen audience engagement.
- Produce video projects from planning through final edit, including onsite filming, footage selection, and post-production enhancements.
- Design marketing assets such as graphics, promotional visuals, and short-form multimedia content using industry-standard creative tools.
- Update and maintain website content in WordPress, ensuring information remains accurate, timely, and visually aligned with brand standards.
- Partner with the Parking & Ground Transportation team, the Digital Marketing Coordinator, and other stakeholders to execute marketing priorities and campaign deliverables.
- Monitor digital campaign performance using analytics tools and apply insights to improve reach, interaction, and overall effectiveness.
- Create and distribute email marketing materials and newsletters that support departmental communications and ongoing promotions.
- Stay current on emerging social media trends, content formats, and platform best practices to keep campaigns fresh and relevant.