A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
About RYSE Management RYSE Management is a values-driven multifamily management company focused on building thriving communities through Relationships, Yield, Stewardship, and Elevation. We partner closely with ownership groups to deliver strong financial performance while maintaining a people-first approach to leadership, service, and transparency.
What You'll Do:
Drive the visibility, digital presence, and creative storytelling of the RYSE Management brand across short-form video, social media, property marketing, and external communications. Reporting to the Marketing Manager, serve as the primary on-camera personality and visual content creator, producing engaging, trend-focused content for TikTok, Instagram Reels, Facebook, and emerging digital channels. Develop creative concepts, video scripts, and digital campaigns that align with RYSE's voice, marketing goals, and property lease-up strategies. Travel locally to communities, property visits, company events, and milestones to capture high-quality photo and video content. Film, edit, and publish engaging content that highlights property features, resident experiences, company achievements, and team culture. Actively manage and grow online brand communities by engaging with social media followers, monitoring trends, analyzing content performance metrics, and optimizing future campaigns for maximum reach and audience growth. Collaborate closely with the Marketing Manager to support integrated promotional campaigns, brand asset management, and merchandise design. Ensure strict adherence to RYSE brand standards across all media, collateral, and event touchpoints. Provide creative and logistical marketing support for corporate events, property grand openings, marketing initiatives, and departmental projects as needed.
What You Bring:
Proven experience or strong background in digital marketing, social media management, content creation, or brand storytelling. High comfort level appearing on camera, conducting interviews, and acting as a primary public brand ambassador for RYSE Management. Strong proficiency in short-form video creation and video editing software (e.g., CapCut, Canva, Adobe Express, Premiere, TikTok, Instagram). Deep understanding of digital culture, social algorithms, trending audio, and content best practices. Excellent written and verbal communication skills with a flair for copywriting, caption writing, and creative storytelling. Strong organizational and project management skills with the ability to manage content calendars and multiple deadlines. Proficiency in Microsoft 365 applications and marketing scheduling/analytics tools. Background in marketing, social media, media production, hospitality, multifamily property management, or a related field preferred. Ability to lift and move light video/photography equipment, marketing collateral, and event displays (up to 25 lbs) as needed. Ability to travel within the assigned region for property visits, content shoots, and events up to 30% of the time. Ready to RYSE? Join RYSE Management — where we believe in elevating experiences, creating thriving communities, and empowering growth through our core values of Relationships, Yield, Stewardship, and Elevation. Together, we build more than properties — we build people, purpose, and places that thrive. Apply today and take your marketing career to the next level. Together We RYSE!!!
