Digital Marketing Specialist

Job Description The Young Automotive Group is Growing Again! •On-site role only Oz Marketing is a dynamic and growing marketing agency dedicated to helping businesses thrive in the digital age. We specialize in providing innovative marketing solutions to clients across a variety of industries. Our team is passionate about creativity, data-driven results, and leveraging the latest technologies to achieve success. Our team is seeking a Digital Marketing Specialist to join our growing team. In this role, you'll help drive online performance by managing and optimizing campaigns across various digital channels, including paid search, display advertising, paid social media, and SEO. We are a large organization that still operates with a family-owned, people-first culture , offering real career growth and long-term opportunities. Full-time employees enjoy excellent benefits , employee pricing, and family discounts across all Young Automotive Group products. We've been recognized as a "Top Workplace" and "Best Company to Work For" in Utah and Idaho for several years and counting—and we're just getting started. For more information on why we are a great place to work, check out our video: https://www.youtube.com/watch?v=8Of2otlHZ-o&feature=youtu.be

Benefits Retirement Benefits:

No Health Benefits:

Yes Life Benefits:

Yes Disability Benefits:

Yes PTO Benefits:

Yes Responsibilities Search Engine Optimization (SEO): Conduct keyword research on-page and off-page optimization and monitor organic performance to improve rankings and drive traffic

Paid Search Campaigns:

Manage and optimize PPC campaigns on platforms such as Google Ads to maximize

ROI Display Advertising:

Plan execute and analyze programmatic and direct display campaigns ensuring creative alignment and audience targeting

Paid Social Media:

Develop and manage paid social campaigns on platforms like Facebook Instagram TikTok and others to engage and convert target audiences

Analytics & Reporting:

Monitor performance metrics across all channels using tools like Google Analytics Tag Manager and platform-specific dashboards Provide actionable insights to improve results

Collaboration:

Work with creative and content teams to develop effective ad creative landing pages and copy to support campaigns

Budget Management:

Effectively allocate and manage budgets to maximize campaign efficiency Qualifications Able to work full-time on-site in

Layton UT Experience:

1+ years in digital marketing with hands-on experience in SEO PPC display and paid social

Technical Skills:

Proficiency with Google Ads Meta Ads Manager Google Analytics SEMrush or similar tools. Experience with A/B testing and conversion rate optimization is a plus

Analytical Mindset:

Strong ability to interpret data measure performance and make data-driven decisions

Creativity:

A flair for creating compelling ad copy visuals and strategies that resonate with diverse audiences

Communication Skills:

Excellent written and verbal communication skills for collaboration with internal teams and external partners

Organization:

Strong project management skills and the ability to juggle multiple campaigns simultaneously