Job Description
VP of Brand Marketing Cozy Earth Lehi, UT Job Details Full-time 2 days ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Cross-platform strategy Marketing project management Growing experience Managing marketing teams Digital brand management Team development Leading team collaboration initiatives Retail brand promotion Channel management Cross-functional team management Cross-functional communication Senior leadership Full Job Description Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for seven years in a row across five different categories, we pride ourselves on exceptional quality and innovation. We're excited to expand our team with a VP of Brand Marketing who will play a key role in shaping and growing the Cozy Earth brand across retail, wholesale, and digital channels. This is a highly collaborative leadership role focused on building brand awareness, strengthening customer connection, and ensuring a consistent brand experience across all touchpoints.
Responsibilities:
Lead and evolve Cozy Earth's overall brand strategy across retail, wholesale, and digital channels Partner closely with product, creative, marketing, and leadership teams to ensure consistent brand storytelling and execution across all customer touchpoints Develop and lead integrated brand campaigns that support product launches, category growth, and company initiatives Help shape how Cozy Earth shows up in the market through partnerships, collaborations, events, and marketing initiatives Bring consumer insights and market trends into brand, creative, and go-to-market decisions Support the continued growth of Cozy Earth's loungewear and lifestyle categories while maintaining a strong and cohesive brand identity Work cross-functionally with retention, social, PR, influencer, paid media, and digital teams to align brand strategy with channel execution Build and lead a high-performing brand marketing team, providing direction, mentorship, and support Monitor brand performance, campaign results, and customer feedback to help guide future strategy Other duties as assigned Required Qualifications:
7+ years of progressive experience in brand marketing, with experience in a senior leadership role Experience developing and growing consumer brands within a fast-paced or high-growth environment Strong understanding of brand strategy, campaign development, and multi-channel marketing Experience working across retail, wholesale, and digital business channels Ability to lead cross-functional initiatives and collaborate effectively across departments Strong understanding of the lifestyle, apparel, home, or premium consumer space Experience building and leading high-performing teams Excellent communication, organizational, and project management skills Strategic thinker with a hands-on, collaborative approach Preferred Qualifications:
Background in apparel, home, lifestyle, or luxury consumer brands Experience supporting brand growth through new product launches or category expansion Familiarity with influencer, partnership, and community-driven marketing strategies Experience working alongside performance or growth marketing teams Why Join Cozy Earth? Comprehensive Benefits:
Medical, dental, and vision coverage to keep you healthy. Future Planning:
401K plan to secure your financial future. Work-Life Balance:
Flexible PTO to ensure you have the time you need for rest and relaxation. Wellness Perks:
Monthly self-care benefit to support your overall well-being. Exclusive Discounts:
Access generous discounts on all our products. Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
