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Digital Marketing Specialist
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Gannett
McLean, VA (In Person)
$50,000 Salary, Full-Time
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Job Description
Digital Marketing Specialist at Gannett Digital Marketing Specialist at Gannett in McLean, Virginia Posted in 8 days ago.
Job Description:
Are you passionate about helping businesses grow and thrive in a digital-first world? As an Account Manager at LocaliQ , you'll be the trusted advisor and strategic partner for your clients-guiding them through data-driven marketing strategies that deliver real results. You'll own the relationship, lead campaign execution, and translate performance insights into meaningful business impact. This is a role for someone who thrives in a fast-paced environment, loves building relationships, and gets excited about turning data into success stories.What You'll Do:
Be theGo-To-Partner:
Build strong, lasting client relationships grounded in trust, transparency, and results.Drive Campaign Performance:
Plan, manage, and optimize multi-channel campaigns across: Search (Google Ads) Social Media Display Advertising LocaliQ proprietary platforms Print (where applicable) Turn Data intoStrategy:
Analyze campaign performance and deliver actionable insights that help clients exceed their goals. Collaborate toWin:
Work cross-functionally with Sales and Optimization teams to align strategy, execution, and results. Tell the Story Lead performance reviews that clearly communicate ROI, wins, and future opportunities. Stay Ahead Continuously monitor trends, test new ideas, and bring innovative solutions to your clients. What You Bring Bachelor's degree in Marketing, Business, Advertising, or related field 2+ years managing digital advertising campaigns 3+ years in account management or client-facing roles Strong understanding of digital marketing channels and performance metrics Google Ads & Google Analytics certifications (preferred) Analytical mindset with the ability to turn data into insights Excellent communication and relationship-building skills Proficiency in Excel, PowerPoint, and CRM tools Why You'll Love It Here Make an Impact- Help local businesses grow and succeed Collaborative Culture
- Work with smart, supportive teammates Career Growth
- Continuous learning and development opportunities Innovation-Driven
- Be part of a company evolving with digital marketing trends Great Environment
- Flexible work options, team events, and a culture that values balance #