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Marketing Communications
Career Insights for Marketing Communications Specialist
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Scorecard
Based on Wisconsin data
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What they do
A Marketing Communications Specialist describes and promotes an organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Works with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars.
$73,424 / year median in Wisconsin
-4% projected decline
Job Description
Responsibilities include:
- Create and communicate news releases regarding events, awards, and other communications.
- Monitor and maintain company social media accounts, respond to customer inquiries, and create content for each social media channel.
- Coordinate media visits and respond to information requests appropriately.
- Evaluate current and potential marketing campaigns.
- Provide written material for websites, blogs, and newsletters.
- Track and analyze marketing analytics and customer questions.
- Photograph and record video of company estate and products for communication and marketing purposes.
Required Knowledge, Skills and Abilities:
- 5 years of marketing or communications experience.
- Bachelor's degree in marketing or communications, or commensurate experience.
- Appreciation of wine and spirits. Ability to champion our enthusiasm of the wine, spirits, and food culture.
- Strong communication and critical thinking skills and the ability to effectively communicate through various channels.
- Proficiency with Microsoft Office Suite and Adobe Creative Suite.
- Professional photography and video experience is preferred.