Senior Media Buyer

We're partnering with a fast-growing consumer health company on the search for an exceptional Senior Media Buyer to own and scale Meta performance across multiple international markets. This isn't a role for someone who manages agencies from afar or operates at a high level without getting into the details. We're looking for a true operator—someone who lives in Meta Ads Manager, thrives in fast-paced environments, and knows how to scale efficiently without sacrificing performance. What You'll Do Own day-to-day execution of Meta campaigns across existing and new international markets Manage campaign builds, audience strategy, bidding, budget pacing, and optimization directly within the platform Scale spend while maintaining profitable CAC and ROAS targets Develop clear hypotheses and make data-driven decisions around investment allocation Partner closely with Creative to turn platform insights into actionable testing briefs Design and execute rigorous creative testing frameworks to identify and scale winning concepts Build reporting structures and forecasting processes leadership can rely on Navigate the complexities of operating across multiple geographies, audiences, and compliance requirements Maintain strong account hygiene and proactively adapt to platform changes and policy updates Over time, expand into additional channels including Google, TikTok, YouTube, programmatic, and affiliate Mentor and help build a high-performing media buying team as the organization grows What We're Looking For 5+ years of hands-on Meta buying experience Proven success personally managing $ 1M+ monthly Meta budgets for DTC ecommerce brands Experience scaling acquisition while maintaining efficiency targets Deep understanding of: CBO vs. ABO strategies Attribution and measurement nuances Creative testing methodologies Incrementality concepts and signal loss Budget pacing and forecasting Strong analytical and problem-solving skills with the ability to defend spend decisions using data Exceptional organizational skills and structured operating habits Ability to thrive in ambiguity and manage multiple workstreams simultaneously Excellent written and verbal communication skills Nice to Have Hands-on experience with Google Ads, YouTube, TikTok, programmatic, or affiliate channels Experience operating across multiple countries and markets Background in healthcare, telehealth, supplements, or other regulated categories Familiarity with incrementality testing, geo holdouts, MMM, and post-purchase survey methodologies Previous mentorship or people leadership experience